{"id":74135,"date":"2024-10-08T09:14:19","date_gmt":"2024-10-08T09:14:19","guid":{"rendered":"https:\/\/promotionalchina.com\/?p=74135"},"modified":"2024-10-08T09:32:58","modified_gmt":"2024-10-08T09:32:58","slug":"%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d9%88%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%ad%d8%b3%d8%a7%d8%a8-%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7","status":"publish","type":"post","link":"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/","title":{"rendered":"\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d: \u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"74135\" class=\"elementor elementor-74135\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-904935e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"904935e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9a8700\" data-id=\"a9a8700\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0b717e elementor-widget elementor-widget-text-editor\" data-id=\"b0b717e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><div><div><p>\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d: \u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/p><div>\u00a0<\/div><\/div><h2 class=\"otl-heading\"><!--EndFragment--><\/h2><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong style=\"color: var(--ast-global-color-2); font-size: 2.625rem; font-style: inherit;\">\u0645\u0642\u062f\u0645\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #121c52;color:#121c52\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #121c52;color:#121c52\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Introduction\" >\u0645\u0642\u062f\u0645\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Brief_overview_of_the_importance_of_promotional_products_in_marketing_strategies\" >\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0645\u0648\u062c\u0632\u0629 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Introduction_to_the_concept_of_ROI_Return_on_Investment_and_why_it_matters_for_businesses\" >\u0645\u0642\u062f\u0645\u0629 \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0644\u0644\u0634\u0631\u0643\u0627\u062a.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Overview_of_what_the_article_will_cover_methods_formulas_and_tips_for_measuring_ROI\" >\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0645\u0627 \u0633\u062a\u063a\u0637\u064a\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 (\u0627\u0644\u0637\u0631\u0642 \u0648\u0627\u0644\u0635\u064a\u063a \u0648\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631).<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Understanding_ROI_in_Promotional_Products\" >1. \u0641\u0647\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Definition_of_ROI_What_it_is_and_why_its_a_key_performance_metric\" >Definition of ROI: What it is and why it's a key performance metric.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#The_role_of_promotional_products_in_building_brand_awareness_customer_loyalty_and_sales\" >\u062f\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Building_Brand_Awareness\" >1. \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Enhancing_Customer_Loyalty\" >2. \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Driving_Sales\" >3. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Common_misconceptions_about_measuring_the_effectiveness_of_promotional_products\" >\u0645\u0641\u0627\u0647\u064a\u0645 \u062e\u0627\u0637\u0626\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_%22ROI_is_Only_About_Sales%22\" >1. \"ROI is Only About Sales\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_%22More_Expensive_Products_Always_Yield_Better_Results%22\" >2. \"More Expensive Products Always Yield Better Results\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_%22All_Metrics_Are_Equally_Important%22\" >3. \"All Metrics Are Equally Important\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_%22Immediate_Results_Mean_Long-Term_Success%22\" >4. \"Immediate Results Mean Long-Term Success\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_%22Its_Impossible_to_Track_the_Impact_of_Promotional_Products%22\" >5. \"It's Impossible to Track the Impact of Promotional Products\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_%22One_Size_Fits_All%22\" >6. \"One Size Fits All\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#7_%22Distribution_Method_Doesnt_Matter%22\" >7. \"Distribution Method Doesn\u2019t Matter\"<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Key_Metrics_to_Track_for_ROI_Calculation\" >2. \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062a\u0628\u0639\u0647\u0627 \u0644\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Brand_Awareness_Tracking_increased_visibility_and_brand_recognition\" >Brand Awareness: Tracking increased visibility and brand recognition.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Social_Media_Mentions_and_Engagement\" >1. \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Website_Traffic_and_Search_Volume\" >2. \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Customer_Surveys_and_Feedback\" >3. \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u062f\u0648\u062f \u0623\u0641\u0639\u0627\u0644\u0647\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Media_and_Press_Coverage\" >4. \u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0635\u062d\u0641\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Impressions_from_Promotional_Campaigns\" >5. \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_Referral_Traffic_and_Promo_Codes\" >6. \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0648\u0631\u0645\u0648\u0632 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#7_Brand_Awareness_Studies_from_Third_Parties\" >7. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Customer_Engagement_Measuring_customer_interaction_through_surveys_social_media_mentions_and_feedback\" >Customer Engagement: Measuring customer interaction through surveys, social media mentions, and feedback.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Customer_Surveys\" >1. \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Social_Media_Mentions\" >2. \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Customer_Feedback\" >3. \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Engagement_Analysis_Using_CRM_Systems\" >4. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Lead_Generation_Quantifying_leads_generated_from_promotional_product_campaigns\" >Lead Generation: Quantifying leads generated from promotional product campaigns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Sales_Impact_Calculating_the_increase_in_sales_attributed_to_promotional_products\" >Sales Impact: Calculating the increase in sales attributed to promotional products.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Establish_Baseline_Sales_Metrics\" >1. \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Track_Sales_During_and_After_Campaigns\" >2. \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0628\u0639\u062f\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Attribute_Sales_Increases_to_Promotional_Products\" >3. \u0639\u0632\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Calculate_Incremental_Sales\" >4. \u0627\u062d\u0633\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Analyze_Customer_Behavior_Changes\" >5. \u062a\u062d\u0644\u064a\u0644 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_Use_CRM_and_Analytics_Tools\" >6. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#7_Evaluate_Long-Term_Impact\" >7. \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#8_Analyze_External_Factors\" >8. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#9_Report_and_Optimize\" >9. \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Customer_Retention_Understanding_the_long-term_value_of_retaining_customers_through_branded_giveaways\" >Customer Retention: Understanding the long-term value of retaining customers through branded giveaways.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_The_Importance_of_Customer_Retention\" >1. \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_The_Role_of_Branded_Giveaways_in_Retention\" >2. \u062f\u0648\u0631 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Types_of_Branded_Giveaways_That_Foster_Retention\" >3. \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0632\u0632 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Measuring_the_Impact_of_Branded_Giveaways_on_Retention\" >4. \u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Building_Long-Term_Relationships\" >5. \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_Long-Term_Value_of_Retained_Customers\" >6. \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0641\u0638 \u0628\u0647\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#7_Conclusion_Strategic_Use_of_Branded_Giveaways\" >7. \u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Steps_to_Calculate_the_ROI_of_Promotional_Products\" >3. \u062e\u0637\u0648\u0627\u062a \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Step_1_Set_Clear_Goals_and_KPIs\" >\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Examples_Increased_sales_more_website_traffic_higher_social_media_engagement\" >\u0623\u0645\u062b\u0644\u0629: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Increased_Sales\" >1. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_More_Website_Traffic\" >2. \u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Higher_Social_Media_Engagement\" >3. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Enhanced_Customer_Loyalty\" >4. \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Improved_Brand_Awareness\" >5. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_Lead_Generation\" >6. \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Conclusion\" >\u062e\u0627\u062a\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Step_2_Measure_Initial_Costs\" >\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0623\u0648\u0644\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Breakdown_of_costs_Production_design_shipping_and_distribution\" >\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641: \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0648\u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Production_Costs\" >1. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Design_Costs\" >2. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Shipping_Costs\" >3. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Distribution_Costs\" >4. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Marketing_and_Advertising_Costs\" >5. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Conclusion-2\" >\u062e\u0627\u062a\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Step_3_Track_Revenue_and_Other_Gains\" >\u0627\u0644\u062e\u0637\u0648\u0629 3: \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0623\u062e\u0631\u0649<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Identifying_direct_and_indirect_revenue_sources_from_the_promotional_campaign\" >\u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Identifying_Direct_Revenue_Sources\" >1. \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Identifying_Indirect_Revenue_Sources\" >2. \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Establishing_Tracking_Mechanisms\" >3. \u0625\u0646\u0634\u0627\u0621 \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Conclusion-3\" >\u062e\u0627\u062a\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Step_4_Apply_the_ROI_Formula\" >\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062a\u0637\u0628\u064a\u0642 \u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Formula_ROI_Net_Profit_Cost_of_Investment_x_100\" >\u0627\u0644\u0635\u064a\u063a\u0629: \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 = (\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \/ \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631) \u00d7 100%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Example_calculations_for_clarity\" >\u0623\u0645\u062b\u0644\u0629 \u062d\u0633\u0627\u0628\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0648\u0636\u0648\u062d.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#ROI_Formula\" >\u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Example_Calculation\" >\u0645\u062b\u0627\u0644 \u062d\u0633\u0627\u0628\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Interpretation_of_the_Results\" >\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Conclusion-4\" >\u062e\u0627\u062a\u0645\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Case_Studies_Successful_ROI_Measurement\" >4. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629: \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0646\u0627\u062c\u062d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Real-world_examples_of_businesses_that_achieved_high_ROI_with_promotional_products\" >\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u062d\u0642\u0642\u062a \u0639\u0627\u0626\u062f\u064b\u0627 \u0645\u0631\u062a\u0641\u0639\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Case_Studies_Successful_ROI_Measurement-2\" >4. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629: \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0646\u0627\u062c\u062d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Case_Study_1_Tech_Company_-_Gadget_Giveaways\" >Case Study 1: Tech Company - Gadget Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Case_Study_2_Fitness_Brand_-_Free_Samples\" >Case Study 2: Fitness Brand - Free Samples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Case_Study_3_Non-Profit_Organization_-_Awareness_Campaign\" >Case Study 3: Non-Profit Organization - Awareness Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Breakdown_of_their_strategies_costs_and_outcomes\" >\u062a\u0641\u0635\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0648\u062a\u0643\u0627\u0644\u064a\u0641\u0647\u0645 \u0648\u0646\u062a\u0627\u0626\u062c\u0647\u0645.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Strategy_Overview\" >\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Cost_Breakdown\" >\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Outcome_Measurement\" >\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Tools_and_Software_for_Measuring_ROI\" >5. \u0623\u062f\u0648\u0627\u062a \u0648\u0628\u0631\u0627\u0645\u062c \u0644\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Overview_of_CRM_and_analytics_tools_that_can_help_track_ROI\" >\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062a\u0628\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Customer_Relationship_Management_CRM_Tools\" >1. \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-97\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Analytics_Tools\" >2. \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-98\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Marketing_Automation_Tools\" >3. \u0623\u062f\u0648\u0627\u062a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-99\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Reporting_and_Visualization_Tools\" >4. \u0623\u062f\u0648\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u0635\u0648\u0631<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-100\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_Tips_for_Maximizing_ROI_on_Your_Promotional_Products\" >6. \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-101\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Strategies_for_selecting_the_right_promotional_products_for_your_audience\" >\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062c\u0645\u0647\u0648\u0631\u0643.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-102\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#1_Understand_Your_Audience\" >1. \u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-103\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#2_Align_with_Brand_Values\" >2. \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-104\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#3_Consider_Product_Usability\" >3. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-105\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#4_Budget_Wisely\" >4. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062d\u0643\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-106\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#5_Test_and_Measure\" >5. \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-107\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#6_Leverage_Customization\" >6. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-108\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Importance_of_quality_over_quantity_How_choosing_the_right_product_can_impact_ROI\" >\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0643\u0645\u064a\u0629: \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-109\" href=\"https:\/\/promotionalchina.com\/ar\/measuring-success-how-to-calculate-the-roi-of-your-promotional-products\/#Timing_your_campaigns_for_peak_impact_and_tracking_seasonal_trends\" >\u062a\u062d\u062f\u064a\u062f \u062a\u0648\u0642\u064a\u062a \u062d\u0645\u0644\u0627\u062a\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Brief_overview_of_the_importance_of_promotional_products_in_marketing_strategies\"><\/span>\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0645\u0648\u062c\u0632\u0629 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u062a\u0644\u0639\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0625\u0630 \u062a\u0648\u0641\u0631 \u0648\u0633\u064a\u0644\u0629 \u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627. \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0627\u0644\u062a\u064a \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u0645\u0644 \u0634\u0639\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0631\u0633\u0627\u0644\u062a\u0647\u0627\u060c \u062a\u064f\u0639\u062f\u0651 \u0628\u0645\u062b\u0627\u0628\u0629 \u062a\u0630\u0643\u064a\u0631 \u062f\u0627\u0626\u0645 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0647\u0627 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0648 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062a\u064f\u0646\u0634\u0626 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0631\u0627\u0628\u0637\u064b\u0627 \u0645\u0627\u062f\u064a\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0648\u062a\u0630\u0643\u0631\u064b\u0627. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u064f\u0639\u0632\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0625\u0630 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u062a\u0644\u0642\u0648\u0646 \u0643\u0647\u062f\u0627\u064a\u0627\u060c \u0645\u0645\u0627 \u064a\u064f\u0646\u0634\u0626 \u0631\u0648\u0627\u0628\u0637 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u064a\u064f\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u062a\u0642\u0648\u064a\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u062c\u0632\u0621\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0648\u0627\u0632\u0646\u0629.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Introduction_to_the_concept_of_ROI_Return_on_Investment_and_why_it_matters_for_businesses\"><\/span>\u0645\u0642\u062f\u0645\u0629 \u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0644\u0644\u0634\u0631\u0643\u0627\u062a.<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u064a\u064f\u0639\u062f\u0651 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0645\u0641\u0647\u0648\u0645\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0625\u0630 \u064a\u0642\u064a\u0633 \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u062a\u0643\u0644\u0641\u062a\u0647. \u0648\u064a\u064f\u062d\u0633\u0628 \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629\u060c \u0645\u0648\u0636\u062d\u064b\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u064f\u062d\u0642\u0642\u0629 \u0644\u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u064f\u0646\u0641\u0642. \u064a\u064f\u0639\u062f\u0651 \u0641\u0647\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0625\u0630 \u064a\u064f\u0645\u0643\u0651\u0646\u0647\u0627 \u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627\u060c \u0633\u0648\u0627\u0621\u064b \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p><p class=\"otl-paragraph\">\u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u064a\u0633\u0627\u0639\u062f \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0643\u0644\u0641\u0629 \u0625\u0646\u062a\u0627\u062c \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u064f\u0648\u0644\u0651\u062f \u0642\u064a\u0645\u0629 \u0643\u0627\u0641\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0648\u0639\u064a\u064b\u0627\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627\u060c \u0648\u0636\u0645\u0627\u0646 \u0645\u0633\u0627\u0647\u0645\u0629 \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0641\u064a \u0623\u0631\u0628\u0627\u062d\u0647\u0627. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u0639\u0644\u0649 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0643\u0641\u0627\u0621\u0629 \u0623\u0643\u0628\u0631\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0644\u0649\u060c \u0648\u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_what_the_article_will_cover_methods_formulas_and_tips_for_measuring_ROI\"><\/span>\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0645\u0627 \u0633\u062a\u063a\u0637\u064a\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 (\u0627\u0644\u0637\u0631\u0642 \u0648\u0627\u0644\u0635\u064a\u063a \u0648\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631).<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><ol><li class=\"otl-paragraph\"><strong>\u0637\u0631\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> \u0646\u0638\u0631\u0629 \u0645\u064f\u0641\u0635\u0651\u0644\u0629 \u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0628\u0639\u0647\u0627 \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0646\u062c\u0627\u062d \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0645. \u062a\u064f\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064f\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0635\u064a\u063a \u0648\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> \u062f\u0644\u064a\u0644 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629: \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 = (\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \/ \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631) \u00d7 100%. \u0633\u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0623\u064a\u0636\u064b\u0627 \u0623\u0645\u062b\u0644\u0629 \u062a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0635\u064a\u063a\u0629 \u0641\u064a \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0639\u0627\u0626\u062f\u0647\u0627 \u0628\u0648\u0636\u0648\u062d.<\/li><li class=\"otl-paragraph\"><strong>\u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> \u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0632\u064a\u0632 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a. \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0633\u0646\u0633\u062a\u0643\u0634\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u062a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0639\u0648\u0627\u0626\u062f \u0623\u0641\u0636\u0644.<\/li><\/ol><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Understanding_ROI_in_Promotional_Products\"><\/span><strong>1. \u0641\u0647\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"otl-heading\">\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631: \u0645\u0627 \u0647\u0648 \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062f \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u0644\u0623\u062f\u0627\u0621.<\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0642\u064a\u064a\u0645 \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u062a\u0643\u0644\u0641\u062a\u0647. \u064a\u064f\u0639\u0628\u064e\u0651\u0631 \u0639\u0646\u0647 \u0639\u0627\u062f\u0629\u064b \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629\u060c \u0648\u064a\u064f\u062d\u0633\u0628 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p><p class=\"otl-paragraph\"><strong>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 = (\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \/ \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631) \u00d7 100%<\/strong><\/p><p class=\"otl-paragraph\">\u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0639\u0627\u0626\u062f \u0623\u0648 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u064f\u062d\u0642\u0642 \u0644\u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0645\u064f\u0633\u062a\u062b\u0645\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0623\u062f\u0627\u0629\u064b \u0623\u0633\u0627\u0633\u064a\u0629\u064b \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0643\u0641\u0627\u0621\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0623\u0646\u0641\u0642\u062a \u0634\u0631\u0643\u0629 \u0645\u0628\u0644\u063a 1000 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a ($1) \u0639\u0644\u0649 \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062d\u0642\u0642\u062a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0642\u062f\u0631\u0647\u0627 1500 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a ($1)\u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 501 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a (3T1).<\/p><p class=\"otl-paragraph\">\u064a\u064f\u0639\u062f\u0651 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0644\u0644\u0623\u062f\u0627\u0621\u060c \u0625\u0630 \u064a\u064f\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0648\u0646\u062c\u0627\u062d\u0647\u0627. \u0641\u0647\u0648 \u064a\u064f\u0648\u0641\u0631 \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0645\u062b\u0644 \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u060c \u0639\u0627\u0626\u062f\u064b\u0627 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627. \u0628\u0641\u0647\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u064a\u064f\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062e\u0635\u064a\u0635 \u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0643\u0628\u0631\u060c \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0626\u062f. \u0648\u0647\u0630\u0627 \u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"The_role_of_promotional_products_in_building_brand_awareness_customer_loyalty_and_sales\"><\/span>\u062f\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u062a\u0644\u0639\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u0647\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0625\u0630 \u062a\u0633\u0627\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0625\u0644\u064a\u0643 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a:<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Building_Brand_Awareness\"><\/span><strong>1. \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062d\u0636\u0648\u0631 \u0645\u0644\u0645\u0648\u0633 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u062a\u064f\u0639\u062f\u0651 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0623\u0642\u0644\u0627\u0645 \u0648\u0627\u0644\u0623\u0643\u0648\u0627\u0628 \u0648\u0627\u0644\u0645\u0644\u0627\u0628\u0633 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0645\u062b\u0627\u0628\u0629 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0629. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u062a\u0644\u0642\u0648\u0646 \u0623\u0648 \u064a\u0634\u0627\u0647\u062f\u0648\u0646\u0647\u0627\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u064f\u0639\u0632\u0632 \u062d\u0636\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0623\u0630\u0647\u0627\u0646\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645.<\/li><li class=\"otl-paragraph\"><strong>\u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0624\u064a\u0629:<\/strong> \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0643\u062b\u0631\u0629 \u062a\u0628\u0642\u0649 \u0645\u062a\u062f\u0627\u0648\u0644\u0629 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629. \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0639\u0627\u0645\u0629 \u0623\u0648 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u062a\u0632\u064a\u062f \u0645\u0646 \u0648\u0636\u0648\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0635\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u064a\u0635\u0627\u062f\u0641\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c \u062a\u0631\u0648\u064a\u062c\u064a \u0645\u0641\u064a\u062f \u0623\u0648 \u062c\u0630\u0627\u0628 \u064a\u064f\u062e\u0644\u0651\u0641 \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u0625\u064a\u062c\u0627\u0628\u064a\u064b\u0627 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u0639\u0632\u0632 \u062d\u0633\u0646 \u0627\u0644\u0646\u064a\u0629 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u064a\u0646\u0638\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0628\u0646\u0627\u0621 \u0633\u0645\u0639\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Enhancing_Customer_Loyalty\"><\/span><strong>2. \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062e\u0644\u0642 \u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631:<\/strong> \u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0647\u062f\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0641\u0625\u0646\u0647\u0627 \u062a\u064f\u0634\u0639\u0631\u0647\u0645 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631. \u0648\u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0628\u0627\u062f\u0631\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0623\u0646 \u062a\u064f\u0639\u0632\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u062a\u0631\u0627\u0628\u0637 \u0623\u0643\u0628\u0631 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f:<\/strong> \u0625\u0646 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u0643\u0647\u062f\u0627\u064a\u0627 \u0634\u0643\u0631 \u064a\u064f\u0634\u062c\u0639 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062a\u0639\u0627\u0645\u0644. \u0641\u0647\u0648 \u064a\u064f\u0628\u0642\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u0648\u0627\u0635\u0644 \u062f\u0627\u0626\u0645 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0648\u0644\u0627\u0626\u0647\u0645 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0639\u0648\u062f\u062a\u0647\u0645 \u0644\u0644\u0634\u0631\u0627\u0621 \u0645\u064f\u0633\u062a\u0642\u0628\u0644\u0627\u064b.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629:<\/strong> \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u0635\u0644\u0648\u0646 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u064a\u0644\u0627\u064b \u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0647\u0630\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a \u064a\u064f\u0639\u0632\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631\u060c \u0625\u0630 \u064a\u0645\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0628\u062a\u0648\u0635\u064a\u0627\u062a \u0623\u0642\u0631\u0627\u0646\u0647\u0645.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Driving_Sales\"><\/span><strong>3. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a:<\/strong> \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0643\u062d\u0648\u0627\u0641\u0632 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0634\u0631\u0627\u0621. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c \u0645\u062c\u0627\u0646\u064a \u064a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u064a\u0634\u062c\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0632\u064a\u062f \u0623\u0648 \u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0639\u0632\u064a\u0632 \u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0634\u0631\u0627\u0621:<\/strong> \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0627 \u0628\u0633\u0628\u0628 \u0645\u0646\u062a\u062c \u062a\u0631\u0648\u064a\u062c\u064a \u0645\u0641\u064a\u062f \u0623\u0648 \u0644\u0627 \u064a\u064f\u0646\u0633\u0649\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062e\u062a\u0627\u0631\u0648\u0647\u0627 \u0639\u0646\u062f \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u064f\u0639\u062f\u0651 \u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062d\u064a\u062b \u062a\u062a\u0639\u062f\u062f \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0623\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a\u060c \u0623\u0648 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u062c\u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062e\u0644\u0642 \u0641\u0631\u0635 \u0645\u0628\u064a\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0646\u0645\u064a\u0629 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/li><\/ul><p class=\"otl-paragraph\">\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u062a\u064f\u0639\u062f\u0651 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u062f\u0627\u0629\u064b \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u062a\u0639\u0632\u064a\u0632 \u062d\u0636\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0648\u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627\u060c \u064a\u064f\u0645\u0643\u0646\u0647\u0627 \u0625\u062d\u062f\u0627\u062b \u062a\u0623\u062b\u064a\u0631 \u062f\u0627\u0626\u0645 \u064a\u064f\u0641\u064a\u062f \u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0631\u0641\u0639 \u0623\u0631\u0628\u0627\u062d\u0647\u0627.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Common_misconceptions_about_measuring_the_effectiveness_of_promotional_products\"><\/span>\u0645\u0641\u0627\u0647\u064a\u0645 \u062e\u0627\u0637\u0626\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u0642\u062f \u064a\u0643\u0648\u0646 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627\u060c \u0648\u0642\u062f \u062a\u064f\u0636\u0644\u0651\u0644 \u0628\u0639\u0636 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0648\u062d\u0642\u064a\u0642\u062a\u0647\u0627:<\/p><h3 class=\"otl-heading\"><strong>1. &quot;\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u064a\u062a\u0639\u0644\u0642 \u0641\u0642\u0637 \u0628\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0623\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647 \u0625\u0644\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u0631\u063a\u0645 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062a\u064f\u0633\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0637\u0631\u0642 \u0623\u062e\u0631\u0649 \u0639\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u064f\u062d\u0642\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f\u060c \u0645\u062b\u0644 \u0632\u064a\u0627\u062f\u0629 \u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0647\u0648 \u0645\u0627 \u0642\u062f \u0644\u0627 \u064a\u0646\u0639\u0643\u0633 \u0641\u0648\u0631\u064b\u0627 \u0641\u064a \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><\/ul><h3 class=\"otl-heading\"><strong>2. &quot;\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u063a\u0644\u0649 \u062b\u0645\u0646\u0627\u064b \u062a\u064f\u0639\u0637\u064a \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u062f\u0627\u0626\u0645\u064b\u0627&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u062a\u0641\u062a\u0631\u0636 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0627\u0642\u064a\u0629 \u0623\u0648 \u0627\u0644\u0628\u0627\u0647\u0638\u0629 \u0627\u0644\u062b\u0645\u0646 \u0633\u062a\u0624\u062f\u064a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0639\u0648\u0627\u0626\u062f \u0623\u0641\u0636\u0644.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u062a\u0639\u062a\u0645\u062f \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u062a\u0647 \u0648\u0641\u0627\u0626\u062f\u062a\u0647 \u0648\u062c\u0627\u0630\u0628\u064a\u062a\u0647 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0633\u0639\u0631\u0647. \u0641\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0639\u0645\u0644\u064a \u0627\u0644\u0645\u062e\u062a\u0627\u0631 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0646\u062a\u062c \u0628\u0627\u0647\u0638 \u0627\u0644\u062b\u0645\u0646 \u0644\u0627 \u064a\u0644\u0642\u0649 \u0627\u0633\u062a\u062d\u0633\u0627\u0646\u0647\u0645. \u064a\u0643\u0645\u0646 \u0627\u0644\u0633\u0631 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645.<\/li><\/ul><h3 class=\"otl-heading\"><strong>3. &quot;\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0647\u0627 \u0646\u0641\u0633 \u0627\u0644\u0623\u0647\u0645\u064a\u0629&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u062a\u062a\u0628\u0639 \u0643\u0644 \u0645\u0642\u064a\u0627\u0633 \u0645\u0645\u0643\u0646\u060c \u0645\u0639\u062a\u0642\u062f\u0629 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u062d\u0645\u0644 \u0646\u0641\u0633 \u0627\u0644\u0648\u0632\u0646 \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u0644\u064a\u0633\u062a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0643\u0644 \u062d\u0645\u0644\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u064f\u0639\u0637\u064a \u062d\u0645\u0644\u0629 \u062a\u064f\u0631\u0643\u0632 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u062b\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629. \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627.<\/li><\/ul><h3 class=\"otl-heading\"><strong>4. &quot;\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u062a\u0639\u0646\u064a \u0646\u062c\u0627\u062d\u064b\u0627 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0627\u0644\u0634\u0627\u0626\u0639 \u0647\u0648 \u0623\u0646\u0647 \u0625\u0630\u0627 \u062d\u0642\u0642\u062a \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629\u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u062f\u0627\u0626\u0645.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u0625\u0646 \u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0627 \u062a\u064f\u062a\u0631\u062c\u0645 \u062f\u0627\u0626\u0645\u064b\u0627 \u0625\u0644\u0649 \u0646\u062c\u0627\u062d \u0645\u0633\u062a\u062f\u0627\u0645. \u062a\u0643\u0645\u0646 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062d\u0636\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0642\u062f \u064a\u062c\u0630\u0628 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u0644\u0645 \u064a\u064f\u0639\u0632\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u064a\u064f\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u062a\u0647\u0627\u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u062d\u062f\u0648\u062f\u064b\u0627.<\/li><\/ul><h3 class=\"otl-heading\"><strong>5. &quot;\u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u062a\u062a\u0628\u0639 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u064a\u0639\u062a\u0642\u062f \u0628\u0639\u0636 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0646 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627 \u0628\u062f\u0642\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u0645\u0639 \u0623\u0646 \u062a\u062a\u0628\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u0646 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0645\u0645\u0643\u0646\u064c \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0628\u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0635\u062d\u064a\u062d. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u062a\u062a\u0628\u0639 \u0645\u062d\u062f\u062f\u0629\u060c \u0645\u062b\u0644 \u0623\u0643\u0648\u0627\u062f \u0627\u0644\u062e\u0635\u0645 \u0627\u0644\u0641\u0631\u064a\u062f\u0629\u060c \u0648\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u062d\u0645\u0644\u0627\u062a\u0647\u0627. \u0648\u0647\u0630\u0627 \u064a\u064f\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0625\u062f\u0631\u0627\u0643\u0647\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><strong>6. &quot;\u0645\u0642\u0627\u0633 \u0648\u0627\u062d\u062f \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u062a\u0639\u062a\u0642\u062f \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0646\u0641\u0633\u0647\u0627 \u0633\u062a\u0646\u062c\u062d \u0645\u0639 \u062c\u0645\u064a\u0639 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u062a\u062e\u062a\u0644\u0641 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0644\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0627\u0644\u0630\u064a \u064a\u0644\u0642\u0649 \u0635\u062f\u0649 \u0644\u062f\u0649 \u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629 \u0646\u0641\u0633 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0623\u062e\u0631\u0649. \u0644\u0630\u0627\u060c \u064a\u064f\u0639\u062f\u0651 \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062a\u0648\u0632\u064a\u0639\u0647 \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0643\u0644 \u0641\u0626\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><strong>7. &quot;\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0644\u0627 \u062a\u0647\u0645&quot;<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0641\u0647\u0648\u0645 \u062e\u0627\u0637\u0626:<\/strong> \u0647\u0646\u0627\u0643 \u0627\u0639\u062a\u0642\u0627\u062f \u0645\u0641\u0627\u062f\u0647 \u0623\u0646\u0647 \u0637\u0627\u0644\u0645\u0627 \u0648\u0635\u0644\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0641\u0625\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0644\u0627 \u062a\u0647\u0645.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0627\u0642\u0639:<\/strong> \u062a\u0624\u062b\u0631 \u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 - \u0633\u0648\u0627\u0621\u064b \u0641\u064a \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a\u060c \u0623\u0648 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0639\u0628\u0631 \u062d\u0645\u0644\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 - \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u0642\u0628\u0627\u0644\u0647\u0627. \u0641\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u062f\u0631\u0648\u0633 \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u064a\u0632\u064a\u062f \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0628\u064a\u0646\u0645\u0627 \u0642\u062f \u064a\u064f\u0642\u0644\u0644 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0639\u0627\u0645 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u064f\u0633\u062a\u0647\u062f\u0641 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u064a\u064f\u0639\u0632\u0632 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064f\u062f\u0631\u0643\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/li><\/ul><p class=\"otl-paragraph\">\u0625\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Key_Metrics_to_Track_for_ROI_Calculation\"><\/span><strong>2. \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062a\u0628\u0639\u0647\u0627 \u0644\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Brand_Awareness_Tracking_increased_visibility_and_brand_recognition\"><\/span><strong>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u062a\u062a\u0628\u0639 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u064a\u062a\u0636\u0645\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062e\u0627\u0635\u0629\u064b \u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631\u0647\u0627 \u0648\u0634\u0647\u0631\u062a\u0647\u0627 \u0628\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u062f\u0629 \u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0634\u0647\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0630\u0643\u0631\u0647\u0627 \u0644\u062f\u0649 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Social_Media_Mentions_and_Engagement\"><\/span><strong>1. \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629:<\/strong> \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0630\u0643\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u062b\u0644 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0648\u062a\u0648\u064a\u062a\u0631 \u0648\u0644\u064a\u0646\u0643\u062f\u0625\u0646 \u0648\u0641\u064a\u0633\u0628\u0648\u0643. \u062a\u0633\u0627\u0639\u062f\u0643 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u0647\u0648\u062a\u0633\u0648\u064a\u062a \u0648\u0628\u0631\u0627\u0646\u062f\u0648\u0627\u062a\u0634\u060c \u0623\u0648 \u062d\u062a\u0649 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0644 \u0645\u0646\u0635\u0629\u060c \u0641\u064a \u0645\u0631\u0627\u0642\u0628\u0629 \u0647\u0630\u0647 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0647\u0627\u0634\u062a\u0627\u062c:<\/strong> \u0625\u0630\u0627 \u0623\u0636\u0641\u062a\u064e \u0648\u0633\u0645\u064b\u0627 \u0645\u0645\u064a\u0632\u064b\u0627 \u0625\u0644\u0649 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647. \u0647\u0630\u0627 \u064a\u064f\u062a\u064a\u062d \u0644\u0643 \u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0631\u0633\u0627\u0644\u062a\u0643 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u062c\u0645\u0647\u0648\u0631\u0643 \u0645\u0639\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0646\u0634\u0626\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/strong> \u0634\u062c\u0651\u0639 \u0639\u0645\u0644\u0627\u0621\u0643 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0635\u0648\u0631 \u0623\u0648 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u062a\u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u064f\u0645\u062b\u0651\u0644 \u0623\u064a\u0636\u064b\u0627 \u0645\u0624\u0634\u0631\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0648\u0636\u0648\u062d \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u064a\u0646 \u062c\u0645\u0647\u0648\u0631\u0643.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Website_Traffic_and_Search_Volume\"><\/span><strong>2. \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/strong> \u0642\u062f \u062a\u0634\u064a\u0631 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 (\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u062d\u064a\u062b \u064a\u0643\u062a\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0646\u0648\u0627\u0646 URL \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0628\u0627\u0634\u0631\u0629\u064b) \u0628\u0639\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics \u0623\u0648 Google Search Console \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0646 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629. \u064a\u0634\u064a\u0631 \u0627\u0631\u062a\u0641\u0627\u0639 \u0639\u062f\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0647\u0630\u0647 \u0628\u0639\u062f \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0642\u062f \u0632\u0627\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0632\u064a\u0627\u0631\u0627\u062a \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0644\u0645\u064a\u0646 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0642\u0635\u0648\u062f\u0629 \u0645\u062d\u062f\u062f\u0629 (\u0639\u0628\u0631 \u0631\u0645\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0623\u0648 \u0639\u0646\u0627\u0648\u064a\u0646 URL \u0623\u0648 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u0627\u0635\u0629)\u060c \u0641\u0625\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0635\u0641\u062d\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Surveys_and_Feedback\"><\/span><strong>3. \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0631\u062f\u0648\u062f \u0623\u0641\u0639\u0627\u0644\u0647\u0645<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0623\u062c\u0631\u0650 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0628\u064a\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0648 \u0645\u062a\u0644\u0642\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0633\u0623\u0644\u0647\u0645 \u0625\u0646 \u0643\u0627\u0646\u0648\u0627 \u064a\u062a\u0630\u0643\u0631\u0648\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0639\u062f \u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0646\u062a\u062c \u064a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u0633\u0627\u0639\u062f\u0643 \u0647\u0630\u0627 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u062f\u0631\u062c\u0629 \u0635\u0627\u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS):<\/strong> \u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0622\u062e\u0631\u064a\u0646. \u0642\u062f \u064a\u0634\u064a\u0631 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0624\u0634\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (NPS) \u0628\u0639\u062f \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u0646 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0634\u0639\u0628\u064a\u062a\u0647\u0627 \u0628\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Media_and_Press_Coverage\"><\/span><strong>4. \u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0635\u062d\u0641\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u062d\u0627\u0641\u0629:<\/strong> \u0625\u0630\u0627 \u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0643\u062c\u0632\u0621 \u0645\u0646 \u062d\u062f\u062b \u0623\u0648 \u062d\u0645\u0644\u0629 \u0623\u0643\u0628\u0631\u060c \u0641\u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u0630\u0643\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0623\u0648 \u0645\u062f\u0648\u0646\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0623\u0648 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646:<\/strong> \u0625\u0630\u0627 \u062a\u0639\u0627\u0648\u0646\u062a \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0648\u0631\u0624\u064a\u062a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0648\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Impressions_from_Promotional_Campaigns\"><\/span><strong>5. \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u062d\u062f\u062b:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0648\u0632\u0651\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a\u060c \u0641\u0627\u062d\u0633\u0628 \u0639\u062f\u062f \u0627\u0644\u062d\u0636\u0648\u0631 \u0648\u0639\u062f\u062f \u0645\u064e\u0646 \u0627\u0633\u062a\u0644\u0645\u0648\u0627 \u0645\u0646\u062a\u062c\u0627\u062a\u0643. \u064a\u064f\u0639\u0637\u064a \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u0643\u0631\u0629\u064b \u0639\u0646 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u064a\u0643\u0648\u0646\u0648\u0646 \u0642\u062f \u062a\u0639\u0631\u0651\u0641\u0648\u0627 \u0639\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0628\u0631 \u0631\u0645\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629:<\/strong> \u062a\u064f\u0633\u0627\u0639\u062f \u0625\u0636\u0627\u0641\u0629 \u0631\u0645\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 (QR codes) \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u062a\u0628\u064f\u0651\u0639 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0645\u0633\u062d\u0648\u0647\u0627 \u0636\u0648\u0626\u064a\u064b\u0627. \u0648\u064a\u064f\u062a\u064a\u062d \u0630\u0644\u0643 \u0631\u0627\u0628\u0637\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0628\u064a\u0646 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0645\u064f\u0628\u064a\u0651\u0646\u064b\u0627 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0630\u064a \u062a\u064f\u0648\u0644\u0651\u062f\u0647 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"6_Referral_Traffic_and_Promo_Codes\"><\/span><strong>6. \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0648\u0631\u0645\u0648\u0632 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0643\u0648\u0627\u062f \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u0631\u064a\u062f\u0629:<\/strong> \u064a\u062a\u064a\u062d \u0644\u0643 \u062a\u0636\u0645\u064a\u0646 \u0631\u0645\u0648\u0632 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0631\u0645\u0648\u0632 \u0644\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a\u0643. \u0647\u0630\u0627 \u064a\u064f\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0639\u0631\u0641\u0648\u0627 \u0639\u0644\u0649 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a.<\/li><li class=\"otl-paragraph\"><strong>\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u0634\u062c\u0639 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646 \u0639\u0644\u0649 \u0625\u062d\u0627\u0644\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u062c\u0647\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0641\u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u0623\u062a\u0648\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a. \u064a\u064f\u0638\u0647\u0631 \u0630\u0644\u0643 \u0645\u062f\u0649 \u0634\u0647\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u064a\u0646 \u062c\u0645\u0647\u0648\u0631\u0643.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"7_Brand_Awareness_Studies_from_Third_Parties\"><\/span><strong>7. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0644\u064a\u0641 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u062a\u0633\u062a\u0639\u064a\u0646 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0634\u0631\u0643\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u062d\u0648\u0644 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0628\u0639\u062f\u0647\u0627. \u062a\u064f\u0642\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0642\u064a\u0627\u0633\u064b\u0627 \u0623\u062f\u0642 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0648\u0639\u064a.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632:<\/strong> \u0627\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0644\u0641\u0647\u0645 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0647\u0645 \u0627\u0646\u0637\u0628\u0627\u0639 \u062f\u0627\u0626\u0645 \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><p class=\"otl-paragraph\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u062a\u062a\u0628\u0639 \u0645\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0634\u0647\u0631\u062a\u0647\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0643\u0648\u064a\u0646 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0645\u0643\u0627\u0646\u0629 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0623\u062b\u064a\u0631 \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0648\u0636\u0645\u0627\u0646 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Customer_Engagement_Measuring_customer_interaction_through_surveys_social_media_mentions_and_feedback\"><\/span><strong>\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0642\u064a\u0627\u0633 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0630\u0643\u0631 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u064a\u064f\u0639\u062f\u0651 \u0642\u064a\u0627\u0633 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062a\u064a\u062d \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u062d\u0633\u064a\u0646. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Customer_Surveys\"><\/span><strong>1. \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u0648\u0632\u0651\u0639 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0633\u062a\u0644\u0645\u0648\u0627 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0637\u0631\u062d \u0639\u0644\u064a\u0647\u0645 \u0623\u0633\u0626\u0644\u0629 \u0645\u062d\u062f\u062f\u0629 \u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u062a\u0647\u0645. \u0642\u062f \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0633\u0626\u0644\u0629:<ul><li class=\"otl-paragraph\">\u0643\u0645 \u0645\u0631\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u061f<\/li><li class=\"otl-paragraph\">\u0645\u0627 \u0647\u0648 \u0634\u0639\u0648\u0631\u0643 \u062a\u062c\u0627\u0647 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/li><li class=\"otl-paragraph\">\u0647\u0644 \u0623\u062b\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u062a\u0635\u0648\u0631\u0643 \u0644\u0639\u0644\u0627\u0645\u062a\u0646\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f<\/li><li class=\"otl-paragraph\">\u0647\u0644 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0648 \u062a\u0648\u0635\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0646\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0639\u062f \u0627\u0633\u062a\u0644\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0645\u0633\u062d:<\/strong> \u064a\u0645\u0643\u0646 \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0639\u062f \u0628\u0636\u0639\u0629 \u0623\u0633\u0627\u0628\u064a\u0639 \u0645\u0646 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u0648\u0643\u0630\u0644\u0643 \u0628\u0639\u062f \u0639\u062f\u0629 \u0623\u0634\u0647\u0631 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0648\u0631\u064a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/li><li class=\"otl-paragraph\"><strong>\u062f\u0631\u062c\u0629 \u0635\u0627\u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS):<\/strong> \u0625\u0646 \u0625\u0636\u0627\u0641\u0629 \u0633\u0624\u0627\u0644 \u0628\u0633\u064a\u0637 \u0641\u064a \u0645\u0624\u0634\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (NPS) \u0645\u062b\u0644: &quot;\u0645\u0627 \u0645\u062f\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0648\u0635\u064a\u062a\u0643 \u0628\u0639\u0644\u0627\u0645\u062a\u0646\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0635\u062f\u064a\u0642 \u0623\u0648 \u0632\u0645\u064a\u0644\u061f&quot; \u064a\u064f\u0639\u0637\u064a \u0645\u0624\u0634\u0631\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0628\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a. \u064a\u0634\u064a\u0631 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0624\u0634\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0631\u0648\u062c\u064a\u0646 (NPS) \u0625\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0625\u064a\u062c\u0627\u0628\u064a \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Social_Media_Mentions\"><\/span><strong>2. \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0631\u0627\u0642\u0628 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u062b\u0644 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0648\u062a\u0648\u064a\u062a\u0631 \u0648\u0644\u064a\u0646\u0643\u062f\u0625\u0646 \u0648\u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u062d\u062b\u064b\u0627 \u0639\u0646 \u0623\u064a \u0630\u0643\u0631 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0648\u0633\u0648\u0645 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u062a\u0633\u0627\u0639\u062f\u0643 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 \u0647\u0648\u062a\u0633\u0648\u064a\u062a \u0648\u0633\u0628\u0631\u0622\u0648\u062a \u0633\u0648\u0634\u064a\u0627\u0644 \u0648\u0628\u0631\u0627\u0646\u062f\u0648\u0627\u062a\u0634 \u0641\u064a \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627.<ul><li class=\"otl-paragraph\">\u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0634\u0627\u0631\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0645\u062b\u0644 \u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u0641\u062a\u062d \u0627\u0644\u0635\u0646\u0627\u062f\u064a\u0642\u060c \u0623\u0648 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0631\u0636\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u062a\u0634\u064a\u0631 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0644\u064a \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062a\u062d\u062f\u062b\u0648\u0646 \u0639\u0646 \u062a\u062c\u0631\u0628\u062a\u0647\u0645.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u062a\u064f\u0638\u0647\u0631 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u064f\u0638\u0647\u0631\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0646\u0634\u0626\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UGC):<\/strong> \u0634\u062c\u0651\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0635\u0648\u0631 \u0623\u0648 \u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u0644\u0623\u0646\u0641\u0633\u0647\u0645 \u0648\u0647\u0645 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u062d\u0648\u0627\u0641\u0632 \u0645\u062b\u0644 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0627\u062a. \u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u064f\u0646\u0634\u0626\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0642\u064a\u0651\u0645\u064b\u0627 \u0644\u0623\u0646\u0647 \u0644\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u064f\u0645\u062b\u0651\u0644 \u0623\u064a\u0636\u064b\u0627 \u062f\u0644\u064a\u0644\u064b\u0627 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u064b\u0627 \u064a\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0633\u0648\u0645 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u0645\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u0644\u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062a\u062a\u0628\u0639 \u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u062d\u0645\u0644\u062a\u0643 \u0648\u0645\u062f\u0649 \u062a\u0641\u0627\u0639\u0644 \u062c\u0645\u0647\u0648\u0631\u0643. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u064f\u0645\u0643\u0646 \u0644\u0648\u0633\u0645 \u0645\u062b\u0644 #BrandGiftChallenge \u0623\u0646 \u064a\u0634\u062c\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0637\u0631\u064a\u0642\u062a\u0647\u0645 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0643.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Feedback\"><\/span><strong>3. \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062c\u0645\u0639 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a:<\/strong> \u0627\u062f\u0639\u064f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0631\u0643 \u062a\u0639\u0644\u064a\u0642\u0627\u062a\u0647\u0645 \u0623\u0648 \u062a\u0642\u064a\u064a\u0645\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0635\u0641\u062d\u0627\u062a\u0643 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0639\u062f \u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0646\u062a\u062c \u062a\u0631\u0648\u064a\u062c\u064a. \u062a\u064f\u0639\u062f\u0651 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u0624\u0634\u0631\u064b\u0627 \u062c\u064a\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0631\u0636\u0627.<ul><li class=\"otl-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0627\u0630\u062c 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\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0631\u0627\u0642\u0628 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u062b\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0648 \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0623\u0648 \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0625\u0630 \u064a\u064f\u0645\u0643\u0646\u0647\u0627 \u0623\u0646 \u062a\u064f\u0648\u0641\u0631 \u0641\u0647\u0645\u064b\u0627 \u0646\u0648\u0639\u064a\u064b\u0627 \u0644\u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<ul><li class=\"otl-paragraph\">\u0634\u062c\u0651\u0639 \u0645\u0645\u062b\u0644\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0645\u062f\u0649 \u0642\u064a\u0651\u0645\u062a\u0647\u0627 \u0644\u062f\u064a\u0647\u0645. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u064a\u064f\u062a\u064a\u062d \u0641\u0647\u0645\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0644\u062a\u0623\u062b\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0648\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0623\u0648 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062c\u0645\u0639 \u0622\u0631\u0627\u0621 \u0633\u0631\u064a\u0639\u0629 \u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0631\u0623\u064a \u0628\u0633\u0624\u0627\u0644: &quot;\u0647\u0644 \u0627\u0633\u062a\u0645\u062a\u0639\u062a \u0628\u0645\u0646\u062a\u062c\u0646\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0646\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f&quot; \u0623\u0648 &quot;\u0647\u0644 \u062a\u0631\u063a\u0628 \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u061f&quot; \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Engagement_Analysis_Using_CRM_Systems\"><\/span><strong>4. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0639\u062f \u0627\u0633\u062a\u0644\u0627\u0645 \u0645\u0646\u062a\u062c \u062a\u0631\u0648\u064a\u062c\u064a. \u0627\u0628\u062d\u062b \u0639\u0646 \u0623\u064a \u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0648\u062a\u064a\u0631\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0648 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<ul><li class=\"otl-paragraph\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0644\u062f\u064a\u0643 \u062d\u0648\u0627\u0641\u0632 \u0631\u0642\u0645\u064a\u0629 \u0645\u062f\u0645\u062c\u0629\u060c \u0645\u062b\u0644 \u0631\u0645\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 (QR codes) \u0623\u0648 \u0639\u0631\u0648\u0636 \u062e\u0627\u0635\u0629 \u0645\u0631\u0641\u0642\u0629 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0641\u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0631\u0645\u0648\u0632. \u064a\u0634\u064a\u0631 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0625\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0646\u0634\u0637 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u062a\u062a\u064a\u062d \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0644\u0645\u062e\u062a\u0644\u0641 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0641\u064a \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u062c\u0627\u062a \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><p class=\"otl-paragraph\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0634\u0627\u0645\u0644 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0627 \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0648\u0641\u0631 \u0623\u064a\u0636\u064b\u0627 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Quantifying_leads_generated_from_promotional_product_campaigns\"><\/span><strong>\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u062a\u062d\u062f\u064a\u062f \u0643\u0645\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><div>\u00a0<\/div><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Sales_Impact_Calculating_the_increase_in_sales_attributed_to_promotional_products\"><\/span><strong>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u062d\u0633\u0627\u0628 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Establish_Baseline_Sales_Metrics\"><\/span><strong>1. \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629:<\/strong> \u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c. \u062a\u064f\u0639\u062f\u0651 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0639\u064a\u0627\u0631\u064b\u0627 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629.<ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a:<\/strong> \u062d\u062f\u062f \u0625\u0637\u0627\u0631\u064b\u0627 \u0632\u0645\u0646\u064a\u064b\u0627 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0633\u0627\u0628\u0642) \u0644\u0641\u0647\u0645 \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0645\u062a\u0648\u0633\u0637 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0627\u062d\u0633\u0628 \u0645\u062a\u0648\u0633\u0637 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0646\u0642\u0637\u0629 \u0645\u0631\u062c\u0639\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Track_Sales_During_and_After_Campaigns\"><\/span><strong>2. \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0628\u0639\u062f\u0647\u0627<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629:<\/strong> \u0628\u0639\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0642\u0645 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0646 \u0643\u062b\u0628 \u0644\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u064a \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629.<ul><li class=\"otl-paragraph\"><strong>\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629:<\/strong> \u0642\u0645 \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0644\u064a\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c 1-3 \u0623\u0634\u0647\u0631) \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629\/\u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629:<\/strong> \u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0644\u0649 \u0623\u062c\u0632\u0627\u0621 \u064a\u0648\u0645\u064a\u0629 \u0623\u0648 \u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062a\u0648\u0642\u064a\u062a \u062a\u0648\u0632\u064a\u0639 \u0645\u0646\u062a\u062c\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Attribute_Sales_Increases_to_Promotional_Products\"><\/span><strong>3. \u0639\u0632\u0648 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629:<\/strong> \u062d\u062f\u062f \u0628\u0648\u0636\u0648\u062d \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u0645\u0648\u0632\u0639\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0645\u062b\u0644 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0637\u0631\u0642 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0633\u0646\u0627\u062f:<\/strong> \u0637\u0628\u0651\u0642 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0633\u0628\u0629 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u064f\u0645\u0643\u0646 \u0646\u0633\u0628\u0647\u0627 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u062a\u0634\u0645\u0644 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0645\u0627 \u064a\u0644\u064a:<ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u0646 \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0623\u0648\u0644\u0649:<\/strong> \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u0648\u0644 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0644\u0642\u064a \u0645\u0646\u062a\u062c \u062a\u0631\u0648\u064a\u062c\u064a) \u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0644\u0645\u0633\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629:<\/strong> \u064a\u064f\u0646\u0633\u0628 \u0627\u0644\u0641\u0636\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u062e\u064a\u0631 \u0642\u0628\u0644 \u0627\u0644\u0628\u064a\u0639 (\u0648\u0627\u0644\u0630\u064a \u0642\u062f \u064a\u062a\u0636\u0645\u0646 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a).<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u0645\u0633:<\/strong> \u064a\u0642\u0648\u0645 \u0628\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0641\u0636\u0644 \u0639\u0628\u0631 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u0627\u064b \u0644\u0643\u064a\u0641\u064a\u0629 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0623\u062f\u0631\u062c \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0633\u0623\u0644\u0647\u0645 \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u0645\u0639\u0631\u0641\u062a\u0647\u0645 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u062f\u064a\u0647\u0645. \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644 &quot;\u0645\u0627 \u0627\u0644\u0630\u064a \u062f\u0641\u0639\u0643 \u0644\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u064a\u0648\u0645\u061f&quot; \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Calculate_Incremental_Sales\"><\/span><strong>4. \u0627\u062d\u0633\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0642\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062d\u0633\u0627\u0628 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629.<ul><li class=\"otl-paragraph\"><strong>\u0635\u064a\u063a\u0629:<\/strong><\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/OELSPLQ3ACAAM?\" width=\"669\" align=\"left\" \/><\/p><div>\u00a0<\/div><div>\u00a0<\/div><div>\u00a0<\/div><ul><li style=\"list-style-type: none;\"><ul><li class=\"otl-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0625\u0630\u0627 \u0628\u0644\u063a \u0645\u062a\u0648\u0633\u0637 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633 $10,000 \u0634\u0647\u0631\u064a\u064b\u0627 \u0648\u0643\u0627\u0646\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629 $15,000\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u062d\u0645\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0633\u062a\u0643\u0648\u0646 $5,000.<\/li><\/ul><\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Analyze_Customer_Behavior_Changes\"><\/span><strong>5. \u062a\u062d\u0644\u064a\u0644 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629:<\/strong> \u0631\u0627\u0642\u0628 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u064a\u0647\u0627.<ul><li class=\"otl-paragraph\"><strong>\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629:<\/strong> \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646: \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u062a\u0644\u0642\u0648\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u062a\u0644\u0642\u0648\u0627\u0647\u0627\u060c \u0648\u0642\u0627\u0631\u0646 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (AOV):<\/strong> \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<ul><li class=\"otl-paragraph\"><strong>\u0635\u064a\u063a\u0629:<\/strong><\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/4JFCNLQ3AAACO?\" width=\"535\" align=\"left\" \/><\/p><p>\u00a0<\/p><p><strong style=\"font-style: inherit;\">\u00a0<\/strong><\/p><p><strong style=\"font-style: inherit;\">\u00a0<\/strong><\/p><p><strong style=\"font-style: inherit;\">\u0647\u0640<\/strong><strong style=\"font-style: inherit;\">\u0645\u062b\u0627\u0644:<\/strong><span style=\"font-style: inherit; font-weight: inherit;\"> \u0625\u0630\u0627 \u0623\u0638\u0647\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0644\u0642\u0648\u0627 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0642\u064a\u0645\u0629 \u0645\u062a\u0648\u0633\u0637\u0629 \u0644\u0644\u0637\u0644\u0628 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0641\u0647\u0630\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"6_Use_CRM_and_Analytics_Tools\"><\/span><strong>6. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0633\u062c\u0651\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u062a\u0628\u0639.<\/li><li class=\"otl-paragraph\"><strong>\u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u062a\u0646\u0641\u064a\u0630 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u062d\u0648\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0623\u0633\u0647\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"7_Evaluate_Long-Term_Impact\"><\/span><strong>7. \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV):<\/strong> \u0642\u064a\u0651\u0645 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0625\u0630\u0627 \u0627\u0633\u062a\u0645\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0641\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0645\u0633\u062a\u062f\u0627\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<ul><li class=\"otl-paragraph\"><strong>\u0635\u064a\u063a\u0629:<\/strong><\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/KZPSLLQ3ABADW?\" width=\"962\" align=\"left\" \/><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638:<\/strong> \u0631\u0627\u0642\u0628 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629. \u062a\u0634\u064a\u0631 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0628\u064a\u0646 \u0645\u062a\u0644\u0642\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u062f\u0627\u0626\u0645 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"8_Analyze_External_Factors\"><\/span><strong>8. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642:<\/strong> \u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0623\u062b\u064a\u0631 \u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0642\u064a\u0651\u0645 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649 (\u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a) \u0627\u0644\u0645\u062a\u0632\u0627\u0645\u0646\u0629 \u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0646 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u062a\u064f\u062a\u064a\u062d \u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"9_Report_and_Optimize\"><\/span><strong>9. \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/strong> \u0642\u0645 \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647\u0627 \u0641\u064a \u062a\u0642\u0631\u064a\u0631 \u0634\u0627\u0645\u0644 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644\u0643 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0637\u0631\u0642 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><\/ul><p class=\"otl-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u0628\u0627\u0639 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u0641\u0647\u0645 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0627\u0644\u0645\u062a\u0631\u062a\u0628\u0629 \u0639\u0644\u0649 \u062f\u0645\u062c \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Customer_Retention_Understanding_the_long-term_value_of_retaining_customers_through_branded_giveaways\"><\/span><strong>\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631\u064c \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645. \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u062a\u0641\u0627\u0639\u0644\u0647\u0645\u060c \u0648\u062a\u0634\u062c\u064a\u0639\u0647\u0645 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u0625\u0644\u064a\u0643 \u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644:<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_The_Importance_of_Customer_Retention\"><\/span><strong>1. \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629\u064b \u0645\u0646 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f. \u0641\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u0648\u0646 \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u062a\u0637\u0644\u0628\u0648\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u062a\u0633\u0648\u064a\u0642\u064a\u064b\u0627 \u0623\u0642\u0644\u060c \u0644\u0623\u0646\u0647\u0645 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0643.<\/li><li class=\"otl-paragraph\"><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629:<\/strong> \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062f\u0627\u0626\u0645\u064a\u0646 \u064a\u064f\u0631\u062c\u0651\u062d \u0623\u0646 \u064a\u0646\u0641\u0642\u0648\u0627 \u0623\u0643\u062b\u0631 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0648\u064a\u0645\u0643\u0646 \u0644\u0632\u064a\u0627\u062f\u0629 \u0637\u0641\u064a\u0641\u0629 \u0641\u064a \u0627\u0633\u062a\u0628\u0642\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u064f\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062f\u0641\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u064a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u0648\u0646 \u0648\u0627\u0644\u0645\u062e\u0644\u0635\u0648\u0646 \u0645\u0646\u0627\u0635\u0631\u064a\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_The_Role_of_Branded_Giveaways_in_Retention\"><\/span><strong>2. \u062f\u0648\u0631 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0625\u0646\u0634\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0625\u064a\u062c\u0627\u0628\u064a\u0629:<\/strong> \u062a\u064f\u0639\u062f\u0651 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0645\u062b\u0627\u0628\u0629 \u062a\u0630\u0643\u064a\u0631\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0644\u0642\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646\u062a\u062c\u064b\u0627 \u062a\u0631\u0648\u064a\u062c\u064a\u064b\u0627 \u0645\u064f\u062f\u0631\u0648\u0633\u064b\u0627\u060c \u0641\u0625\u0646\u0647 \u064a\u064f\u0639\u0632\u0632 \u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0645 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u062a\u064f\u062d\u0633\u0651\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0639\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u064a\u0632\u062f\u0627\u062f \u0627\u062d\u062a\u0645\u0627\u0644 \u0628\u0642\u0627\u0626\u0647\u0645 \u0639\u0644\u0649 \u0648\u0644\u0627\u0626\u0647\u0645.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0646\u0633\u0649:<\/strong> \u062a\u064f\u0628\u0642\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u064a\u0634\u0627\u0647\u062f\u0648\u0646\u0647\u060c \u064a\u064f\u0630\u0643\u0631\u0648\u0646 \u0628\u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0648\u0644\u0627\u0626\u0647\u0645.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Types_of_Branded_Giveaways_That_Foster_Retention\"><\/span><strong>3. \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0632\u0632 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/strong> \u062a\u0634\u062c\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0645\u062b\u0644 \u062d\u0642\u0627\u0626\u0628 \u0627\u0644\u062a\u0633\u0648\u0642\u060c \u0648\u0632\u062c\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u064a\u0627\u0647\u060c \u0623\u0648 \u0627\u0644\u0644\u0648\u0627\u0632\u0645 \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0631\u0626\u064a\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0639\u0637\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0625\u0644\u0649 \u062e\u0644\u0642 \u0631\u0648\u0627\u0628\u0637 \u0639\u0627\u0637\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062d\u0635\u0631\u064a\u0629:<\/strong> \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0630\u0627\u062a \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0645\u062d\u062f\u0648\u062f \u0623\u0648 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0648\u0627\u0644\u062d\u0635\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0634\u062c\u0639 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Measuring_the_Impact_of_Branded_Giveaways_on_Retention\"><\/span><strong>4. \u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638:<\/strong> \u0631\u0627\u0642\u0628 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631:<\/strong> \u062a\u062a\u0628\u0639 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0647\u062f\u0627\u064a\u0627 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u064a\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0623\u062c\u0631\u0650 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0642\u064a\u0627\u0645\u0647\u0645 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Building_Long-Term_Relationships\"><\/span><strong>5. \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629:<\/strong> \u0628\u0639\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0642\u0645 \u0628\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629\u060c \u0648\u0634\u0643\u0631\u0647\u0645 \u0639\u0644\u0649 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0648\u0637\u0644\u0628 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u0644\u0642\u0648\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621:<\/strong> \u0623\u062f\u0631\u062c \u0647\u062f\u0627\u064a\u0627 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0644\u0645\u0643\u0627\u0641\u0623\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0644\u0649 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0648\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0647\u0645. \u0647\u0630\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062a\u0632\u0627\u0645\u0647\u0645 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062c\u062a\u0645\u0639:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u062f\u0627\u064a\u0627 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0631\u0648\u062d \u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0628\u064a\u0646 \u0639\u0645\u0644\u0627\u0626\u0643. \u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0635\u0648\u0631 \u0647\u062f\u0627\u064a\u0627\u0647\u0645 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0648\u0648\u0644\u0627\u0626\u0647\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"6_Long-Term_Value_of_Retained_Customers\"><\/span><strong>6. \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0641\u0638 \u0628\u0647\u0645<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV):<\/strong> \u0627\u0641\u0647\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV) \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/li><li class=\"otl-paragraph\"><strong>\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629:<\/strong> \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0639\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u0648\u0646 \u0644\u0644\u0634\u0631\u0627\u0621 \u0645\u062c\u062f\u062f\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0644\u0647\u0645 \u0645\u0635\u062f\u0631 \u062f\u062e\u0644 \u062b\u0627\u0628\u062a\u064b\u0627. \u062a\u062a\u0628\u0639 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0647\u062f\u0627\u064a\u0627 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644:<\/strong> \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0641\u0638 \u0628\u0647\u0645 \u0623\u0643\u062b\u0631 \u062a\u0642\u0628\u0644\u0627\u064b \u0644\u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"7_Conclusion_Strategic_Use_of_Branded_Giveaways\"><\/span><strong>7. \u0627\u0644\u062e\u0627\u062a\u0645\u0629: \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0641\u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u062a\u064f\u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u062a\u0639\u0632\u0632 \u0648\u0644\u0627\u0626\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646:<\/strong> \u0642\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621.<\/li><\/ul><p class=\"otl-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0648\u062a\u0648\u0637\u0651\u062f \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u0642\u0648\u062f \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641 \u0625\u0644\u0649 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645. \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u064f\u0633\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u062f\u0627\u0626\u0645\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/p><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Steps_to_Calculate_the_ROI_of_Promotional_Products\"><\/span><strong>3. \u062e\u0637\u0648\u0627\u062a \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Clear_Goals_and_KPIs\"><\/span><strong>\u0627\u0644\u062e\u0637\u0648\u0629 1: \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Examples_Increased_sales_more_website_traffic_higher_social_media_engagement\"><\/span>\u0623\u0645\u062b\u0644\u0629: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Increased_Sales\"><\/span><strong>1. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><ul><li class=\"otl-paragraph\"><strong>\u0647\u062f\u0641:<\/strong> \u062a\u0639\u0632\u064a\u0632 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 \u0645\u0639\u064a\u0646\u0629 \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0645\u062d\u062f\u062f.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0628\u0639\u062f\u0647\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0627\u062d\u0633\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0641\u062a\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633.<\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/YOTCHLQ3ADAHC?\" width=\"840\" align=\"left\" \/><\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"otl-paragraph\"><strong>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (AOV):<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0644\u0642\u0648\u0627 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0623\u0643\u0628\u0631.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_More_Website_Traffic\"><\/span><strong>2. \u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0647\u062f\u0641:<\/strong> \u0642\u0645 \u0628\u062c\u0630\u0628 \u0639\u062f\u062f \u0645\u062d\u062f\u062f \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639:<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u062f\u062f \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0644\u0632\u0648\u0627\u0631 \u0644\u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0642\u0627\u0631\u0646\u0647 \u0628\u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0641\u0631\u064a\u062f\u0648\u0646:<\/strong> \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0641\u0631\u064a\u062f\u064a\u0646 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a:<\/strong> \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u0635\u062f\u0631 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629) \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Higher_Social_Media_Engagement\"><\/span><strong>3. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0647\u062f\u0641:<\/strong> \u0642\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u0627\u062d\u0633\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 (\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a).<\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/HVESFLQ3ABQG2?\" width=\"580\" align=\"left\" \/><\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"otl-paragraph\"><strong>\u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646:<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0631\u0627\u0642\u0628 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0630\u0643\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062e\u0627\u0635\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Enhanced_Customer_Loyalty\"><\/span><strong>4. \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0647\u062f\u0641:<\/strong> \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0645\u062a\u0643\u0631\u0631\u0629 \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0645\u062d\u062f\u062f.<\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/3W7SDLQ3ACAHA?\" width=\"804\" align=\"left\" \/><\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 (RPR):<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0625\u0636\u0627\u0641\u064a\u0629 \u0628\u0639\u062f \u0627\u0633\u062a\u0644\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/JAFR7LQ3ABQGM?\" width=\"882\" align=\"left\" \/><\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621:<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0646\u0636\u0645\u0648\u0627 \u0625\u0644\u0649 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0645\u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Improved_Brand_Awareness\"><\/span><strong>5. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0647\u062f\u0641:<\/strong> \u0642\u0645 \u0628\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0636\u0645\u0646 \u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u062a\u0630\u0643\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0639\u062f \u062a\u0644\u0642\u064a \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/strong> \u0631\u0627\u0642\u0628 \u0639\u062f\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0633\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0648\u0635\u0648\u0644:<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0648\u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"6_Lead_Generation\"><\/span><strong>6. \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0647\u062f\u0641:<\/strong> \u0625\u0646\u0634\u0627\u0621 \u0639\u062f\u062f \u0645\u062d\u062f\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f:<\/strong> \u0627\u062d\u0633\u0628 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0645 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u062d\u0648\u0644\u0648\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u064a\u062f\u0641\u0639\u0648\u0646.<\/li><\/ul><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/Y5IR5LQ3ADAGO?\" width=\"707\" align=\"left\" \/><\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u062e\u0627\u062a\u0645\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><p class=\"otl-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u064f\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629. \u062a\u064f\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u062d\u0648\u0644 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u062a\u064f\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0623\u0643\u0628\u0631.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Measure_Initial_Costs\"><\/span><strong>\u0627\u0644\u062e\u0637\u0648\u0629 2: \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0623\u0648\u0644\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Breakdown_of_costs_Production_design_shipping_and_distribution\"><\/span>\u062a\u0641\u0635\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641: \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0648\u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u064a\u064f\u0639\u062f\u0651 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u064a\u064f\u0645\u0643\u0651\u0646 \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0648\u0636\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0641\u0639\u0651\u0627\u0644\u0629 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062a\u0641\u0635\u064a\u0644 \u0644\u0623\u0647\u0645 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629:<\/p><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Production_Costs\"><\/span><strong>1. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0635\u0646\u064a\u0639:<\/strong> \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0648\u0627\u062f \u0648\u0627\u0644\u0639\u0645\u0627\u0644\u0629 \u0648\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0631\u0627\u0639\u0627\u0629 \u0645\u0627 \u064a\u0644\u064a:<ul><li class=\"otl-paragraph\"><strong>\u0645\u0648\u0627\u062f \u062e\u0627\u0645:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0635\u0646\u0639 \u0627\u0644\u0645\u0646\u062a\u062c (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0642\u0645\u0627\u0634 \u0644\u0644\u062d\u0642\u0627\u0626\u0628\u060c \u0648\u0627\u0644\u0628\u0644\u0627\u0633\u062a\u064a\u0643 \u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0634\u0631\u0628).<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0639\u0645\u0627\u0644\u0629:<\/strong> \u0623\u062c\u0648\u0631 \u0627\u0644\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062c\u0648\u062f\u0629:<\/strong> \u0623\u064a\u0629 \u062a\u0643\u0627\u0644\u064a\u0641 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0644\u0628\u064a \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062c\u0648\u062f\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062e\u0635\u0648\u0645\u0627\u062a \u0628\u0627\u0644\u062c\u0645\u0644\u0629:<\/strong> \u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u064a \u0648\u0641\u0648\u0631\u0627\u062a \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0637\u0644\u0628 \u0628\u0643\u0645\u064a\u0627\u062a \u0623\u0643\u0628\u0631\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0644\u0643\u0644 \u0648\u062d\u062f\u0629.<\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Design_Costs\"><\/span><strong>2. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0631\u0633\u0648\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a:<\/strong> \u0625\u0630\u0627 \u062a\u0639\u0627\u0642\u062f\u062a \u0645\u0639 \u0645\u0635\u0645\u0645 \u0623\u0648 \u0648\u0643\u0627\u0644\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u0639\u0645\u0627\u0644 \u0641\u0646\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0641\u0623\u062f\u0631\u062c \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641. \u0642\u062f \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641:<ul><li class=\"otl-paragraph\"><strong>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631:<\/strong> \u0623\u064a\u0629 \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0625\u0646\u0634\u0627\u0621 \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u0634\u0639\u0627\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a:<\/strong> \u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0623\u0648 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0643\u0627\u0645\u0644.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u0631\u064a\u0642\u0643 \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u0635\u0645\u064a\u0645 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c Adobe Creative Suite)\u060c \u0641\u0641\u0643\u0631 \u0641\u064a \u0631\u0633\u0648\u0645 \u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a.<\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Shipping_Costs\"><\/span><strong>3. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0645\u062d\u0644\u064a:<\/strong> \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u064f\u0635\u0646\u0650\u0651\u0639 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<ul><li class=\"otl-paragraph\"><strong>\u0631\u0633\u0648\u0645 \u0627\u0644\u0634\u062d\u0646:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0646\u0642\u0644 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u062c\u0648 \u0623\u0648 \u0627\u0644\u0633\u0643\u0643 \u0627\u0644\u062d\u062f\u064a\u062f\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0634\u062d\u0646 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0635\u0646\u0627\u062f\u064a\u0642\u060c \u063a\u0644\u0627\u0641 \u0627\u0644\u0641\u0642\u0627\u0639\u0627\u062a).<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u062f\u0648\u0644\u064a:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u0648\u0645 \u0628\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u064b\u0627\u060c \u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u062c\u0645\u0631\u0643\u064a\u0629 \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628 \u0648\u0623\u064a \u0631\u0633\u0648\u0645 \u0634\u062d\u0646 \u0625\u0636\u0627\u0641\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0631\u0633\u0648\u0645 \u0627\u0644\u0645\u0646\u0627\u0648\u0644\u0629:<\/strong> \u0631\u0633\u0648\u0645 \u0645\u0646 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0634\u062d\u0646\u0629 \u0648\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627.<\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Distribution_Costs\"><\/span><strong>4. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u062e\u0632\u064a\u0646:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0636\u0639 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u062e\u0632\u064a\u0646 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0625\u064a\u062c\u0627\u0631\u060c \u0648\u0627\u0644\u0645\u0631\u0627\u0641\u0642\u060c \u0648\u0627\u0644\u0623\u0645\u0646).<\/li><li class=\"otl-paragraph\"><strong>\u0631\u0633\u0648\u0645 \u0627\u0644\u0625\u0646\u062c\u0627\u0632:<\/strong> \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u0639\u0628\u0626\u062a\u0647\u0627 \u0648\u0634\u062d\u0646\u0647\u0627 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0641\u064a \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a. \u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<ul><li class=\"otl-paragraph\"><strong>\u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u064a\u0641\u0627\u0621 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0645\u0635\u0627\u062f\u0631 \u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643\u060c \u0641\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0631\u0633\u0648\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0642\u0627\u0636\u0627\u0647\u0627 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0632\u0648\u062f\u0648\u0646.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062d\u062f\u062b \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a:<\/strong> \u0625\u0630\u0627 \u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u062d\u062f\u0627\u062b (\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a)\u060c \u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0623\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062d\u062f\u062b\u060c \u0645\u062b\u0644:<ul><li class=\"otl-paragraph\"><strong>\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0643\u0634\u0643:<\/strong> \u062a\u0643\u0627\u0644\u064a\u0641 \u0625\u0646\u0634\u0627\u0621 \u0643\u0634\u0643 \u0623\u0648 \u0639\u0631\u0636.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u0644\u0625\u0642\u0627\u0645\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0641\u0631 \u0644\u062d\u0636\u0648\u0631 \u0623\u062d\u062f\u0627\u062b\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u0625\u0642\u0627\u0645\u0629 \u0648\u0627\u0644\u0648\u062c\u0628\u0627\u062a.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Marketing_and_Advertising_Costs\"><\/span><strong>5. \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u062d\u0645\u0644\u0629:<\/strong> \u0623\u062f\u0631\u062c \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0647\u062f\u0627\u064a\u0627 \u0623\u0648 \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643:<ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong> \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/strong> \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062a\u064a \u062a\u0639\u0644\u0646 \u0639\u0646 \u0627\u0644\u0647\u062f\u064a\u0629 \u0623\u0648 \u062a\u0634\u062c\u0639 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631 \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0623\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643\u060c \u0641\u0642\u0645 \u0628\u062a\u0636\u0645\u064a\u0646 \u0631\u0633\u0648\u0645\u0647\u0645 \u0623\u0648 \u0639\u0645\u0648\u0644\u0627\u062a\u0647\u0645.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Conclusion-2\"><\/span><strong>\u062e\u0627\u062a\u0645\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u062f\u0642\u0629\u060c \u064a\u064f\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. \u064a\u064f\u0639\u062f\u0651 \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u064f\u062d\u062a\u0645\u0644\u060c \u0645\u0645\u0627 \u064a\u064f\u062a\u064a\u062d \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629 \u0648\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. \u0625\u0646 \u0648\u062c\u0648\u062f \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062c\u0645\u064a\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u064a\u064f\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0648\u0636\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u0639\u0638\u064a\u0645 \u0623\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Track_Revenue_and_Other_Gains\"><\/span><strong>\u0627\u0644\u062e\u0637\u0648\u0629 3: \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0623\u062e\u0631\u0649<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Identifying_direct_and_indirect_revenue_sources_from_the_promotional_campaign\"><\/span>\u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u064a\u064f\u0639\u062f\u0651 \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u0646 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0648\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0631\u0633\u0645 \u0635\u0648\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u0639\u0645\u0644\u0643. \u0625\u0644\u064a\u0643 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u062a\u062a\u0628\u0639\u0647\u0627 \u0628\u0641\u0639\u0627\u0644\u064a\u0629:<\/p><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Identifying_Direct_Revenue_Sources\"><\/span><strong>1. \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p class=\"otl-paragraph\">\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0647\u064a \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062a\u0628\u0639\u0647\u0627 \u0645\u0627 \u064a\u0644\u064a:<\/p><ul><li class=\"otl-paragraph\"><strong>\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629:<\/strong> \u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0625\u062c\u0645\u0627\u0644\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0642\u062f \u064a\u0634\u0645\u0644 \u0630\u0644\u0643 \u062a\u062a\u0628\u064f\u0651\u0639 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u064f\u062d\u062f\u062f\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644:<\/strong> \u0631\u0627\u0642\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0634\u062a\u0631\u0648\u0627 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062b\u0645 \u0627\u0634\u062a\u0631\u0648\u0627 \u0633\u0644\u0639\u064b\u0627 \u0623\u062e\u0631\u0649.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f:<\/strong> \u062d\u062f\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0623\u062c\u0631\u0648\u0627 \u0623\u0648\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0644\u0647\u0645 \u0646\u062a\u064a\u062c\u0629\u064b \u0644\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0647\u062f\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0623\u0643\u0648\u0627\u062f \u0627\u0644\u062e\u0635\u0645 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u0627\u0635\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0643\u0648\u0627\u062f\u064b\u0627 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0646 \u0645\u0639 \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0641\u062a\u062a\u0628\u0639 \u0639\u062f\u062f \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0633\u062a\u0631\u062f\u0627\u062f\u0647\u0627 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (AOV):<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0645\u0642\u0627\u0631\u0646\u0629 AOV \u0642\u0628\u0644 \u0648\u0628\u0639\u062f:<\/strong> \u062d\u0644\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0644\u0642\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u064a\u0644\u0627\u064b \u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0644\u0649 \u0637\u0644\u0628\u0627\u062a\u0647\u0645.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Identifying_Indirect_Revenue_Sources\"><\/span><strong>2. \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p class=\"otl-paragraph\">\u062a\u0634\u064a\u0631 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u062a\u064a \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u0623\u062b\u0631 \u0645\u0627\u0644\u064a \u0641\u0648\u0631\u064a\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u064f\u0633\u0647\u0645 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627 \u0645\u0627 \u064a\u0644\u064a:<\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629:<\/strong> \u0631\u0627\u0642\u0628 \u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV):<\/strong> \u0627\u062d\u0633\u0628 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0627\u0643\u062a\u0633\u0628\u062a\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u0632\u0632 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639:<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0641\u0631\u064a\u062f\u064a\u0646 \u0648\u0639\u062f\u062f \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0628\u0639\u062f\u0647\u0627. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0642\u062f \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a) \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0645:<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u062f\u062f \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/strong> \u0642\u0650\u0633 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u062d\u0648\u0644\u0648\u0627 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646. \u062a\u0634\u064a\u0631 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0625\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644:<\/strong> \u0627\u062c\u0645\u0639 \u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0642\u064a\u064a\u0645 \u0631\u0636\u0627\u0647\u0645 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u064a\u064f\u0639\u0632\u0632 \u0639\u0644\u0627\u0642\u0627\u062a\u0647\u0645 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064b\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629:<\/strong> \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u062a\u0634\u062c\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0625\u062d\u0627\u0644\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0641\u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0645 \u062c\u0644\u0628\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Establishing_Tracking_Mechanisms\"><\/span><strong>3. \u0625\u0646\u0634\u0627\u0621 \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p class=\"otl-paragraph\">\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0645\u0646 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644\u060c \u0642\u0645 \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p><ul><li class=\"otl-paragraph\"><strong>\u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0623\u0648 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u064f\u062d\u0642\u0642\u0629 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0628\u0639\u062f\u0647\u0627. \u064a\u064f\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u062f\u0642\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0648\u064a\u0628:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics \u0644\u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0642\u0645 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a:<\/strong> \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062c\u0645\u0639 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Conclusion-3\"><\/span><strong>\u062e\u0627\u062a\u0645\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0643\u062a\u0633\u0627\u0628 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u062d\u0648\u0644 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u064a\u062a\u064a\u062d \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0634\u0627\u0645\u0644 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0623\u0641\u0636\u0644 \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0648\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u064a\u064f\u0639\u062f \u0641\u0647\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0623\u0648\u0633\u0639 \u0644\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Apply_the_ROI_Formula\"><\/span><strong>\u0627\u0644\u062e\u0637\u0648\u0629 4: \u062a\u0637\u0628\u064a\u0642 \u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Formula_ROI_Net_Profit_Cost_of_Investment_x_100\"><\/span>\u0627\u0644\u0635\u064a\u063a\u0629: \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 = (\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \/ \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631) \u00d7 100%<span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Example_calculations_for_clarity\"><\/span>\u0623\u0645\u062b\u0644\u0629 \u062d\u0633\u0627\u0628\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0648\u0636\u0648\u062d.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u064a\u064f\u0639\u062f\u0651 \u062d\u0633\u0627\u0628 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0641\u0647\u0645 \u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u0627\u0644\u064a \u0639\u0644\u0649 \u0623\u0639\u0645\u0627\u0644\u0643. \u0635\u064a\u063a\u062a\u0647 \u0628\u0633\u064a\u0637\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u062a\u064f\u0642\u062f\u0651\u0645 \u0631\u0624\u0649 \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u0641\u0639\u0627\u0644\u064a\u0629 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"ROI_Formula\"><\/span><strong>\u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"otl-paragraph\">\u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u064a:<\/p><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/XWWQNLQ3ADAF4?\" width=\"425\" align=\"left\" \/><\/p><p class=\"otl-paragraph\">\u00a0<\/p><p class=\"otl-paragraph\">\u00a0<\/p><div>\u00a0<\/div><div>\u00a0<\/div><ul><li class=\"otl-paragraph\"><strong>\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d<\/strong> \u0647\u0648 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0644\u062f\u0629 \u0645\u0637\u0631\u0648\u062d\u064b\u0627 \u0645\u0646\u0647 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/li><li class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/strong> \u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u0643\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Example_Calculation\"><\/span><strong>\u0645\u062b\u0627\u0644 \u062d\u0633\u0627\u0628\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div><strong>\u00a0<\/strong><\/div><p class=\"otl-paragraph\"><strong>\u0633\u064a\u0646\u0627\u0631\u064a\u0648:<\/strong> \u062a\u064f\u0637\u0644\u0642 \u0634\u0631\u0643\u0629 \u062d\u0645\u0644\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u062a\u0648\u0632\u064a\u0639 1000 \u062d\u0642\u064a\u0628\u0629 \u062a\u0633\u0648\u0642 \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u0639\u0631\u0636 \u062a\u062c\u0627\u0631\u064a. \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0643\u0645\u0627 \u064a\u0644\u064a:<\/p><ol><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c:<\/strong> $2,000 (\u0644\u0640 1,000 \u062d\u0642\u064a\u0628\u0629 \u062d\u0645\u0644)<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0635\u0645\u064a\u0645:<\/strong> $500 (\u0631\u0633\u0648\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a)<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646:<\/strong> $300 (\u0644\u0634\u062d\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0628 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f\u062b)<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/strong> $400 (\u062a\u0643\u0627\u0644\u064a\u0641 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0643\u0634\u0643 \u0648\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646)<\/li><\/ul><\/li><\/ol><p class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 = \u0627\u0644\u0625\u0646\u062a\u0627\u062c + \u0627\u0644\u062a\u0635\u0645\u064a\u0645 + \u0627\u0644\u0634\u062d\u0646 + \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong><\/p><p class=\"otl-paragraph\">\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 = 2000 + 500 + 300 + 400 = 3200 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 = 2000 + 500 + 300 + 400 = 3200<\/p><ol><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0644\u062f\u0629:<\/strong><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f:<\/strong> $10,000 (\u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u062d\u0642\u0627\u0626\u0628 \u0627\u0644\u062a\u0633\u0648\u0642)<\/li><li class=\"otl-paragraph\"><strong>\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644:<\/strong> $2,000 (\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621)<\/li><li class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a = \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 + \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a<\/strong><\/li><\/ul><\/li><\/ol><p class=\"otl-paragraph\">\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a = 10000 + 2000 = 12000 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a = 10000 + 2000 = 12000 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a = 10000 + 2000 = 12000<\/p><ol><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d:<\/strong><\/li><\/ol><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/DUJARLQ3ABAFC?\" width=\"480\" align=\"left\" \/><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong><\/li><\/ol><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/2RYQPLQ3ADADU?\" width=\"426\" align=\"left\" \/><\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span><strong>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Interpretation_of_the_Results\"><\/span><strong>\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062d\u0642\u0642\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0627\u0626\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0642\u062f\u0631\u0647 <strong>275%<\/strong>\u0645\u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u062d\u0642\u0642\u062a \u0631\u0628\u062d\u064b\u0627 \u0642\u062f\u0631\u0647 $2.75 \u0644\u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0623\u0646\u0641\u0642\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629. \u064a\u0634\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0625\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0648\u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0643\u0627\u0646\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0645\u062c\u062f\u064a\u064b\u0627.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Conclusion-4\"><\/span><strong>\u062e\u0627\u062a\u0645\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u064a\u062a\u064a\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u064a\u063a\u0629 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u062d\u0645\u0644\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062f\u0631\u0648\u0633\u0629 \u0628\u0634\u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0639\u0638\u064a\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/p><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Case_Studies_Successful_ROI_Measurement\"><\/span><strong>4. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629: \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0646\u0627\u062c\u062d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Real-world_examples_of_businesses_that_achieved_high_ROI_with_promotional_products\"><\/span>\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u062d\u0642\u0642\u062a \u0639\u0627\u0626\u062f\u064b\u0627 \u0645\u0631\u062a\u0641\u0639\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Case_Studies_Successful_ROI_Measurement-2\"><\/span>4. \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629: \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0646\u0627\u062c\u062d<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u0625\u0646 \u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0646\u062c\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0646\u062c\u0627\u062d \u064a\u064f\u0648\u0641\u0631 \u0631\u0624\u0649 \u0642\u064a\u0651\u0645\u0629 \u0648\u0625\u0644\u0647\u0627\u0645\u064b\u0627 \u0644\u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062b\u0644\u0627\u062b \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u062a\u064f\u0633\u0644\u0651\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u062d\u0642\u0642\u062a \u0639\u0648\u0627\u0626\u062f \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p><h4 class=\"otl-heading\"><strong>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 1: \u0634\u0631\u0643\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 - \u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0623\u062c\u0647\u0632\u0629<\/strong><\/h4><p class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong>\u0623\u0637\u0644\u0642\u062a \u0634\u0631\u0643\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u062d\u0645\u0644\u0629\u064b \u0641\u064a \u0645\u0639\u0631\u0636 \u062a\u062c\u0627\u0631\u064a \u0643\u0628\u064a\u0631\u060c \u062d\u064a\u062b \u0648\u0632\u0651\u0639\u062a \u0623\u0642\u0631\u0627\u0635 USB \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0636\u0648\u0631. \u0647\u062f\u0641\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0648\u0644\u064a\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p><p class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a:<\/strong> \u0645\u062d\u0631\u0643\u0627\u062a \u0623\u0642\u0631\u0627\u0635 USB \u0630\u0627\u062a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0633\u0639\u0629 16 \u062c\u064a\u062c\u0627\u0628\u0627\u064a\u062a\u060c \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0634\u0639\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0631\u0627\u0628\u0637 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li><li class=\"otl-paragraph\"><strong>\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/strong> \u0648\u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0645\u062d\u0631\u0643\u0627\u062a \u0623\u0642\u0631\u0627\u0635 USB \u0639\u0644\u0649 \u0627\u0644\u0632\u0648\u0627\u0631 \u0641\u064a \u062c\u0646\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0643\u062a\u064a\u0628\u0627\u062a \u062a\u0648\u0636\u062d \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062c\u062f\u064a\u062f.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629:<\/strong> \u0628\u0639\u062f \u0627\u0644\u062d\u062f\u062b\u060c \u0623\u0631\u0633\u0644\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0631\u0633\u0627\u0626\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u062a\u0627\u0628\u0639\u0629 \u0625\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643 \u0623\u0642\u0631\u0627\u0635 USB\u060c \u062d\u064a\u062b \u0639\u0631\u0636\u062a \u0639\u0644\u064a\u0647\u0645 \u062e\u0635\u0645\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0639\u0644\u0649 \u062e\u0637 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062c\u062f\u064a\u062f.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0646\u062a\u0627\u0626\u062c:<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> $5,000 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062c\u0646\u0627\u062d)<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/strong> $30,000 \u0645\u0646 \u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0630\u064a\u0646 \u0627\u0633\u062a\u0628\u062f\u0644\u0648\u0627 \u0627\u0644\u062e\u0635\u0645 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631.<\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d:<\/strong><ul><li class=\"otl-paragraph\">\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d: $30,000 \u2013 $5,000 = $25,000<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/BNUAZLQ3ACQEM?\" width=\"407\" align=\"left\" \/><\/p><p class=\"otl-paragraph\"><strong>\u00a0<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u00a0<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u062e\u0627\u062a\u0645\u0629:<\/strong> \u062d\u0642\u0642\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0646\u062a\u0627\u0626\u062c \u0645\u0628\u0647\u0631\u0629 <strong>500% \u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0623\u064a\u0631\u0644\u0646\u062f\u0627<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0646\u0648\u0636\u062d \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p><hr \/><h4 class=\"otl-heading\"><strong>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 2: \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u064a\u0627\u0642\u0629 \u0627\u0644\u0628\u062f\u0646\u064a\u0629 - \u0639\u064a\u0646\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629<\/strong><\/h4><p class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong>\u0642\u0631\u0631\u062a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u0645\u0643\u0645\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0639\u064a\u0646\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0645\u0646 \u0645\u0633\u062d\u0648\u0642 \u0627\u0644\u0628\u0631\u0648\u062a\u064a\u0646 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0645\u0639\u0631\u0636 \u0644\u064a\u0627\u0642\u0629 \u0628\u062f\u0646\u064a\u0629 \u0645\u062d\u0644\u064a. \u0643\u0627\u0646 \u0647\u062f\u0641\u0647\u0627 \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0634\u062c\u064a\u0639\u0647\u0645 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/p><p class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a:<\/strong> \u0639\u0628\u0648\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u062d\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0645\u0633\u062d\u0648\u0642 \u0627\u0644\u0628\u0631\u0648\u062a\u064a\u0646 \u0627\u0644\u062c\u062f\u064a\u062f.<\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u0642\u0627\u0645\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0625\u0646\u0634\u0627\u0621 \u0643\u0634\u0643 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u062d\u0636\u0648\u0631 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0633\u062d\u0628 \u0639\u0644\u0649 \u0625\u0645\u062f\u0627\u062f\u0627\u062a \u0634\u0647\u0631 \u0645\u0646 \u0645\u0633\u062d\u0648\u0642 \u0627\u0644\u0628\u0631\u0648\u062a\u064a\u0646 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0648\u062a\u0645 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u062d\u0636\u0648\u0631 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u062c\u0631\u0628\u062a\u0647\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0627\u0634\u062a\u0627\u062c \u0645\u062d\u062f\u062f \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0631\u0635\u0629 \u0644\u0644\u0641\u0648\u0632 \u0628\u062c\u0648\u0627\u0626\u0632 \u0625\u0636\u0627\u0641\u064a\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0646\u062a\u0627\u0626\u062c:<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> $3,000 (\u062a\u0643\u0627\u0644\u064a\u0641 \u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u062c\u0646\u0627\u062d \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629)<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0645:<\/strong> \u062a\u0645 \u062a\u0633\u062c\u064a\u0644 500 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629\u060c \u0645\u0639 \u0642\u064a\u0627\u0645 200 \u0639\u0645\u064a\u0644 \u0628\u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f:<\/strong> $15,000 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d:<\/strong><ul><li class=\"otl-paragraph\">\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d: $15,000 \u2013 $3,000 = $12,000<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/JOWQXLQ3ABAAO?\" width=\"364\" align=\"left\" \/><\/p><p class=\"otl-paragraph\"><strong>\u062e\u0627\u062a\u0645\u0629:<\/strong> \u062d\u0642\u0642\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u064a\u0627\u0642\u0629 \u0627\u0644\u0628\u062f\u0646\u064a\u0629 <strong>400% \u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0623\u064a\u0631\u0644\u0646\u062f\u0627<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0628\u0631\u0632 \u0642\u0648\u0629 \u0623\u062e\u0630 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u0648\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u0644\u0635\u064a\u0646.<\/p><hr \/><h4 class=\"otl-heading\"><strong>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 3: \u0645\u0646\u0638\u0645\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 - \u062d\u0645\u0644\u0629 \u062a\u0648\u0639\u064a\u0629<\/strong><\/h4><p class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong>\u0623\u0637\u0644\u0642\u062a \u0645\u0646\u0638\u0645\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u062a\u064f\u0639\u0646\u0649 \u0628\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0626\u0629 \u062d\u0645\u0644\u0629\u064b \u062a\u0631\u0648\u064a\u062c\u064a\u0629\u064b \u0644\u0644\u062a\u0648\u0639\u064a\u0629 \u0628\u062a\u0644\u0648\u062b \u0627\u0644\u0628\u0644\u0627\u0633\u062a\u064a\u0643. \u0648\u0632\u0651\u0639\u062a \u062d\u0642\u0627\u0626\u0628 \u062a\u0633\u0648\u0642 \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629 \u062a\u062d\u0645\u0644 \u0634\u0639\u0627\u0631\u0647\u0627 \u0648\u0645\u0648\u0627\u062f\u0647\u0627 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629.<\/p><p class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a:<\/strong> \u062d\u0642\u0627\u0626\u0628 \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629 \u0645\u0635\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0648\u0627\u062f \u0645\u0639\u0627\u062f \u062a\u062f\u0648\u064a\u0631\u0647\u0627\u060c \u0645\u0635\u062d\u0648\u0628\u0629 \u0628\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u062d\u0648\u0644 \u0645\u0647\u0645\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0637\u0631\u0642 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/strong> \u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062d\u0642\u0627\u0626\u0628 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062f\u0627\u0631\u0633.<\/li><li class=\"otl-paragraph\"><strong>\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629:<\/strong> \u062a\u0645\u062a \u062f\u0639\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646 \u0644\u062d\u0636\u0648\u0631 \u062d\u062f\u062b \u0644\u062c\u0645\u0639 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0647\u0645 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u062a\u0628\u0631\u0639.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0646\u062a\u0627\u0626\u062c:<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> $2,500 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062d\u0642\u0627\u0626\u0628 \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062d\u062f\u062b)<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627:<\/strong> $20,000 \u0645\u0646 \u062d\u0641\u0644 \u062c\u0645\u0639 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a \u0627\u0644\u0630\u064a \u062d\u0636\u0631\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u062d\u0642\u0627\u0626\u0628 \u0627\u0644\u062a\u0633\u0648\u0642.<\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d:<\/strong><ul><li class=\"otl-paragraph\">\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d: $20,000 \u2013 $2,500 = $17,500<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong><\/li><\/ul><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/CUBQXLQ3ADAFS?\" width=\"401\" align=\"left\" \/><\/p><p class=\"otl-paragraph\"><strong>\u00a0<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u00a0<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u062e\u0627\u062a\u0645\u0629:<\/strong> \u062d\u0642\u0642\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0625\u0646\u062c\u0627\u0632\u064b\u0627 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u064b\u0627 <strong>700% \u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0623\u064a\u0631\u0644\u0646\u062f\u0627<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0648\u0636\u062d \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0646 \u062a\u0632\u064a\u062f \u0627\u0644\u0648\u0639\u064a \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u062a\u062f\u0641\u0639 \u0627\u0644\u062a\u0628\u0631\u0639\u0627\u062a \u0644\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Breakdown_of_their_strategies_costs_and_outcomes\"><\/span>\u062a\u0641\u0635\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0648\u062a\u0643\u0627\u0644\u064a\u0641\u0647\u0645 \u0648\u0646\u062a\u0627\u0626\u062c\u0647\u0645.<span class=\"ez-toc-section-end\"><\/span><\/h3><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Strategy_Overview\"><\/span><strong>\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><ol><li class=\"otl-paragraph\"><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><ul><li class=\"otl-paragraph\">\u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li><li class=\"otl-paragraph\">\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0645\u0628\u0627\u0634\u0631).<\/li><li class=\"otl-paragraph\">\u0642\u0645 \u0628\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629<\/strong><ul><li class=\"otl-paragraph\">\u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 (\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a) \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646.<\/li><li class=\"otl-paragraph\">\u062a\u0634\u062c\u064a\u0639 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><ul><li class=\"otl-paragraph\">\u062f\u0645\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0648\u0633\u0639 \u0646\u0637\u0627\u0642\u064b\u0627 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0627\u062a).<\/li><li class=\"otl-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u062f\u0627\u064a\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0643\u062d\u0648\u0627\u0641\u0632 \u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li><\/ul><\/li><\/ol><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Cost_Breakdown\"><\/span>\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><ul><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c:<\/strong><ul><li class=\"otl-paragraph\">\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062a\u0635\u0646\u064a\u0639 \u0623\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0635\u0645\u064a\u0645:<\/strong><ul><li class=\"otl-paragraph\">- \u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u0631\u0627\u0641\u064a\u0643\u064a \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (\u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u063a\u0644\u064a\u0641).<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0634\u062d\u0646:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u0643\u0627\u0644\u064a\u0641 \u0646\u0642\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0623\u0648 \u0625\u0631\u0633\u0627\u0644\u0647\u0627 \u0628\u0627\u0644\u0628\u0631\u064a\u062f \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/strong><ul><li class=\"otl-paragraph\">\u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0623\u062c\u0646\u062d\u0629 \u0627\u0644\u062d\u062f\u062b\u060c \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u064a \u062c\u0647\u0648\u062f \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u062f\u0639\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 (\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629).<\/li><\/ul><\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Outcome_Measurement\"><\/span>\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c:<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><ol><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629:<\/strong><ul><li class=\"otl-paragraph\">\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c.<\/li><li class=\"otl-paragraph\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong><ul><li class=\"otl-paragraph\">\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0646\u0632\u064a\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0644\u0642\u064a\u062a\u0647\u0627 \u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u062d\u0645\u0644\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong><ul><li class=\"otl-paragraph\">\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/li><li class=\"otl-paragraph\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0632\u064a\u0627\u062f\u0627\u062a \u0641\u064a \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u0629 \u0625\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0632\u064a\u0627\u062f\u0627\u062a \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li><li class=\"otl-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><li class=\"otl-paragraph\"><strong>\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong><ul><li class=\"otl-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0635\u064a\u063a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/li><\/ul><\/li><\/ol><p><img decoding=\"async\" src=\"http:\/\/www.kdocs.cn\/api\/v3\/office\/copy\/bFkyb3NRV0s2d0NrRU04Nzkzd3BkVVBPNkVYL2kxcm5rZHV6QU94akpiMnZUdTBQT1ppcGlqdUhRSkluMlNvbC9lODJ0MTdoUG5qVmtZcHlSSGxZallxNTlMKzlKa1JEQjQ1Q0FUK3V3ZDFlVGdmSzhMQWhFOVBPV0xub1p3ZGFRYUlqRklBVmlhWmZ1VlkrZTBiWXgyeU5kTXVkSlh3d2U5K3ZnSGFqd3FBOW5NQ2YxeEFiUEIxa0tVc0g3eDVia0l5UmtnaWx5L3hqWWxWYXkyVExXbjBBRG8wc3dzZWpYcVRrWGt0ZnRLSk5zc1ZMcUtqS1dCRFc3QkhGTzUvMEVCVWdYV2tXdW84PQ==\/attach\/object\/XX2BBLQ3AAAAQ?\" width=\"425\" align=\"left\" \/><\/p><p>\u00a0<\/p><p>\u00a0<\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"otl-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><\/li><\/ul><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Tools_and_Software_for_Measuring_ROI\"><\/span><strong>5. \u0623\u062f\u0648\u0627\u062a \u0648\u0628\u0631\u0627\u0645\u062c \u0644\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_CRM_and_analytics_tools_that_can_help_track_ROI\"><\/span>\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062a\u0628\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\">\u062a\u064f\u0639\u062f \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062a\u0628\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629. \u0625\u0644\u064a\u0643 \u0644\u0645\u062d\u0629 \u0639\u0627\u0645\u0629 \u0639\u0646 \u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0648\u0648\u0638\u0627\u0626\u0641\u0647\u0627:<\/p><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Customer_Relationship_Management_CRM_Tools\"><\/span><strong>1. \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"otl-paragraph\"><strong>\u0623. \u0633\u064a\u0644\u0632\u0641\u0648\u0631\u0633<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0645\u0646\u0635\u0629 CRM \u0631\u0627\u0626\u062f\u0629 \u062a\u0642\u062f\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0634\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li><li class=\"otl-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u062d\u0648\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li><li class=\"otl-paragraph\">\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0636\u0645\u0627\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0633\u0644\u0627\u0633\u0629.<\/li><\/ul><\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0647\u0628 \u0633\u0628\u0648\u062a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0645\u0646\u0635\u0629 \u062a\u0633\u0648\u064a\u0642 \u0648\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u062a\u0648\u0641\u0631 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0645\u062c\u0627\u0646\u064b\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><li class=\"otl-paragraph\">\u0631\u0627\u0642\u0628 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li><li class=\"otl-paragraph\">\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/li><\/ul><\/li><\/ul><p class=\"otl-paragraph\"><strong>\u062c. \u0632\u0648\u0647\u0648 \u0633\u064a \u0622\u0631 \u0625\u0645<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u062d\u0644 CRM \u0645\u0631\u0646 \u0645\u0635\u0645\u0645 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0643\u0628\u064a\u0631\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><li class=\"otl-paragraph\">\u0642\u0645 \u0628\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0636\u0645\u0646\u0629.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u062a\u0637\u0628\u064a\u0642\u0627\u062a Zoho \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0638\u0627\u0626\u0641 \u0645\u0648\u0633\u0639\u0629.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Analytics_Tools\"><\/span><strong>2. \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"otl-paragraph\"><strong>\u0623. \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u062e\u062f\u0645\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u064a\u0628 \u0642\u0648\u064a\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u0631\u0627\u0642\u0628 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/li><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0623\u0647\u062f\u0627\u0641 \u0644\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0641\u0635\u0644\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li><\/ul><\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0623\u062f\u0648\u0628\u064a \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0623\u062f\u0627\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0642\u0648\u064a\u0629 \u062a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0639\u0645\u064a\u0642\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li><li class=\"otl-paragraph\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0641\u0647\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li><\/ul><\/li><\/ul><p class=\"otl-paragraph\"><strong>\u062c. \u0645\u064a\u0643\u0633 \u0628\u0627\u0646\u064a\u0644<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0623\u062f\u0627\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u0631\u0627\u0642\u0628 \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647.<\/li><li class=\"otl-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u0645\u0633\u0627\u0631\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Marketing_Automation_Tools\"><\/span><strong>3. \u0623\u062f\u0648\u0627\u062a \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"otl-paragraph\"><strong>\u0623. \u0645\u064a\u0644 \u062a\u0634\u064a\u0645\u0628<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0623\u064a\u0636\u064b\u0627 \u0645\u064a\u0632\u0627\u062a CRM.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li><li class=\"otl-paragraph\">\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u062a\u0642\u064a\u064a\u0645 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li><\/ul><\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0645\u0627\u0631\u0643\u064a\u062a\u0648<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0645\u0646\u0635\u0629 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u0631\u0627\u0642\u0628 \u062c\u0647\u0648\u062f \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><li class=\"otl-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0644\u0648\u0643\u0647\u0645.<\/li><li class=\"otl-paragraph\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li><\/ul><\/li><\/ul><h4 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Reporting_and_Visualization_Tools\"><\/span><strong>4. \u0623\u062f\u0648\u0627\u062a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u0635\u0648\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div><strong>\u00a0<\/strong><\/div><p class=\"otl-paragraph\"><strong>\u0623. \u0644\u0648\u062d\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0648\u062a\u0635\u0648\u0631\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li><li class=\"otl-paragraph\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0623\u062f\u0648\u0627\u062a CRM \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li><li class=\"otl-paragraph\">\u062a\u0635\u0648\u0631 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li><\/ul><\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u0628\u0627\u0648\u0631 \u0628\u064a \u0622\u064a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0644\u062e\u0635:<\/strong> \u062e\u062f\u0645\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u062a\u0635\u0648\u0631\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0642\u062f\u0631\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/li><li class=\"otl-paragraph\"><strong>\u0633\u0645\u0627\u062a:<\/strong><ul><li class=\"otl-paragraph\">\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a.<\/li><li class=\"otl-paragraph\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u062a\u062a\u0628\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li><li class=\"otl-paragraph\">\u0634\u0627\u0631\u0643 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0639 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/li><\/ul><\/li><\/ul><h2 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"6_Tips_for_Maximizing_ROI_on_Your_Promotional_Products\"><\/span><strong>6. \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_selecting_the_right_promotional_products_for_your_audience\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062c\u0645\u0647\u0648\u0631\u0643.<span class=\"ez-toc-section-end\"><\/span><\/h3><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_Your_Audience\"><\/span>1. \u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"otl-paragraph\"><strong>\u0623. \u0625\u062c\u0631\u0627\u0621 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644:<\/strong> \u0642\u0645 \u0628\u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0648 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629:<\/strong> \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062c\u0646\u0633 \u0648\u0627\u0644\u0645\u0647\u0646\u0629 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a:<\/strong> \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0627\u0644\u062d\u0644\u0648\u0644.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0631\u062c\u0648\u0629:<\/strong> \u0627\u0641\u0647\u0645 \u0645\u0627 \u0647\u064a \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0631\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0623\u0643\u062b\u0631 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0645\u0646\u0641\u0639\u0629\u060c \u0648\u0627\u0644\u062c\u0645\u0627\u0644\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629).<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"2_Align_with_Brand_Values\"><\/span>2. \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\"><strong>\u0623. \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0639\u0643\u0633 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0639 \u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0631\u0633\u0627\u0644\u062a\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0643\u0633 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0642\u064a\u0645 \u0634\u0631\u0643\u062a\u0643 \u0648\u0634\u062e\u0635\u064a\u062a\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0645\u064a\u0629:<\/strong> \u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f\u060c \u0644\u0623\u0646\u0647\u0627 \u0633\u062a\u062a\u0631\u0643 \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0648\u0633\u0645\u064a \u0623\u0648 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062d\u062f\u0627\u062b:<\/strong> \u0627\u062e\u062a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u064d \u062a\u0646\u0627\u0633\u0628 \u0645\u0648\u0627\u0633\u0645 \u0623\u0648 \u0623\u0639\u064a\u0627\u062f\u064b\u0627 \u0623\u0648 \u0645\u0646\u0627\u0633\u0628\u0627\u062a\u064d \u0645\u064f\u062d\u062f\u062f\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u0646\u062a\u062c\u0627\u062a \u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0628\u064a\u0626\u0629 \u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0631\u0636\u060c \u0623\u0648 \u0623\u062c\u0647\u0632\u0629 \u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"3_Consider_Product_Usability\"><\/span>3. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\"><strong>\u0623. \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u064a:<\/strong> \u0627\u062e\u062a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0644\u0645\u0648\u0646 \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0645\u062b\u0644 \u0632\u062c\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u064a\u0627\u0647\u060c \u0623\u0648 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u0623\u0648 \u062d\u0642\u0627\u0626\u0628 \u0627\u0644\u064a\u062f.<\/li><li class=\"otl-paragraph\"><strong>\u0637\u0648\u0644 \u0627\u0644\u0639\u0645\u0631:<\/strong> \u0627\u062e\u062a\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062a\u064a\u0646\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u062d\u0645\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0631\u0626\u064a\u0629 \u0644\u0641\u062a\u0631\u0629 \u0623\u0637\u0648\u0644.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0627\u0637\u0644\u0627\u0639 \u062f\u0627\u0626\u0645:<\/strong> \u0631\u0627\u0642\u0628 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u064a\u062c\u062f\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u062c\u0630\u0627\u0628\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0635\u062d\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"4_Budget_Wisely\"><\/span>4. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062d\u0643\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\"><strong>\u0623. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u062d\u062f\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629:<\/strong> \u062d\u062f\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0632\u0645 \u0628\u0647\u0627. \u0631\u0627\u0639\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0627\u0644:<\/strong> \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u062c\u0645\u0644\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u062c\u0645:<\/strong> \u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0643\u0645\u064a\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0623\u0639\u0644\u0649 \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0644\u0643\u0644 \u0639\u0646\u0635\u0631.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"5_Test_and_Measure\"><\/span>5. \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u0642\u064a\u0627\u0633<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\"><strong>\u0623. \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629:<\/strong> \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u062c\u0627\u0631\u0628 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0635\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0643\u0627\u0645\u0644.<\/li><li class=\"otl-paragraph\"><strong>\u062c\u0645\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u062a\u062d\u0644\u064a\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631:<\/strong> \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d.<\/li><li class=\"otl-paragraph\"><strong>\u0636\u0628\u0637 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"6_Leverage_Customization\"><\/span>6. \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\"><strong>\u0623. \u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629:<\/strong> \u0642\u0645 \u0628\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0644\u0645\u064a\u0646 \u0623\u0648 \u0631\u0633\u0627\u0626\u0644 \u0645\u062e\u0635\u0635\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u062c\u0639\u0644\u0647\u0645 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631.<\/li><li class=\"otl-paragraph\"><strong>\u062e\u064a\u0627\u0631\u0627\u062a \u0645\u062e\u0635\u0635\u0629:<\/strong> \u062a\u0642\u062f\u064a\u0645 \u062a\u0646\u0648\u0639\u0627\u062a \u0623\u0648 \u0623\u0644\u0648\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0648\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0633\u0645\u064a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0639\u0637\u0644\u0629:<\/strong> \u0625\u0646\u0634\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0639\u0637\u0644\u0627\u062a \u0623\u0648 \u0623\u062d\u062f\u0627\u062b \u0645\u062d\u062f\u062f\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648\u062c\u0627\u0630\u0628\u064a\u062a\u0647\u0627.<\/li><\/ul><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_quality_over_quantity_How_choosing_the_right_product_can_impact_ROI\"><\/span>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0643\u0645\u064a\u0629: \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\">\u0639\u0646\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u064a\u064f\u0639\u062f\u0651 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0645\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u0641\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0627 \u062a\u0639\u0643\u0633 \u0642\u064a\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u062a\u0631\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0644\u062f\u0649 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646. \u0648\u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0623\u0631\u062e\u0635\u060c \u064a\u064f\u0631\u062c\u0651\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0638\u0647\u0648\u0631 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639\u0647\u0627.<\/p><p class=\"otl-paragraph\">\u0623\u064a \u0645\u0646\u062a\u062c \u062a\u0631\u0648\u064a\u062c\u064a \u0645\u064f\u062e\u062a\u0627\u0631 \u0628\u0639\u0646\u0627\u064a\u0629 - \u0645\u062b\u0644 \u062d\u0642\u064a\u0628\u0629 \u064a\u062f \u0645\u062a\u064a\u0646\u0629 \u0623\u0648 \u0632\u062c\u0627\u062c\u0629 \u0645\u0627\u0621 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 - \u0633\u064a\u062d\u0638\u0649 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0645\u0645\u0627 \u064a\u064f\u062d\u0648\u0651\u0644 \u0627\u0644\u0645\u062a\u0644\u0642\u064a\u0646 \u0625\u0644\u0649 \u062f\u0639\u0627\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0642\u062f \u062a\u064f\u0631\u0645\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0647\u062f\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u064a\u064f\u0636\u0639\u0641 \u0633\u0645\u0639\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p><p class=\"otl-paragraph\">\u0639\u0644\u0627\u0648\u0629\u064b \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u064a\u064f\u062d\u0633\u0651\u0646 \u0645\u0646 \u0642\u064a\u0645\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0631\u0628\u0637 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u064a\u064f\u0639\u0632\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u064f\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062a\u0639\u0627\u0645\u0644\u060c \u0645\u0645\u0627 \u064a\u064f\u0639\u0632\u0632 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641.<\/p><p class=\"otl-paragraph\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0646 \u062a\u064f\u0645\u064a\u0651\u0632 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0633\u0648\u0642\u064d \u0645\u0643\u062a\u0638. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u0635\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u064d \u0645\u0645\u064a\u0632\u064d \u064a\u064f\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645\u060c \u064a\u0632\u062f\u0627\u062f \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u064a\u062a\u062d\u0648\u0644\u0648\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0626\u0645\u064a\u0646. \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u064a\u064f\u0645\u0643\u0646 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0646 \u064a\u064f\u0639\u0632\u0632 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644\u064d \u0643\u0628\u064a\u0631\u060c \u0648\u064a\u064f\u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u064b\u0627 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u064b\u0627 \u0623\u0643\u0628\u0631.<\/p><h3 class=\"otl-heading\"><span class=\"ez-toc-section\" id=\"Timing_your_campaigns_for_peak_impact_and_tracking_seasonal_trends\"><\/span>\u062a\u062d\u062f\u064a\u062f \u062a\u0648\u0642\u064a\u062a \u062d\u0645\u0644\u0627\u062a\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629.<span class=\"ez-toc-section-end\"><\/span><\/h3><div>\u00a0<\/div><p class=\"otl-paragraph\"><strong>1. \u0641\u0647\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u0623. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0633\u0645 \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0630\u0631\u0648\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629:<\/strong> \u062d\u0644\u0644 \u0642\u0637\u0627\u0639\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u0645 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u0627\u0631\u0633\u060c \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u0642 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u060c \u0623\u0648 \u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u0635\u064a\u0641 \u0623\u0646 \u062a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/li><li class=\"otl-paragraph\"><strong>\u0631\u0624\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong> \u0627\u062f\u0631\u0633 \u0623\u0646\u0645\u0627\u0637 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0627\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u064f\u0639\u0637\u064a \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0633\u0645\u060c \u0645\u0645\u0627 \u064a\u064f\u0633\u0627\u0639\u062f \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629:<\/strong> \u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a \u0623\u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0648\u062a\u062d\u0648\u064a\u0644\u0627\u062a. \u064a\u0645\u0643\u0646 \u0644\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 &quot;\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633&quot; \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0641\u062a\u0631\u0627\u062a \u0630\u0631\u0648\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a.<\/li><li class=\"otl-paragraph\"><strong>\u0631\u0624\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0642\u0645 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0641\u0647\u0645 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0623\u0643\u062b\u0631 \u0646\u0634\u0627\u0637\u064b\u0627 \u0648\u062a\u0642\u0628\u0644\u064b\u0627 \u0644\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>2. \u062a\u062e\u0637\u064a\u0637 \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u062a\u062d\u062f\u064a\u062f \u062a\u0648\u0642\u064a\u062a\u0647\u0627<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u0623. \u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0648\u064a\u0645 \u062a\u0633\u0648\u064a\u0642\u064a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a:<\/strong> \u0642\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u062a\u0642\u0648\u064a\u0645 \u062a\u0633\u0648\u064a\u0642\u064a \u064a\u062d\u062f\u062f \u0645\u062a\u0649 \u064a\u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u0645\u0648\u0627\u0621\u0645\u062a\u0647\u0627 \u0645\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u0633\u0628\u0642:<\/strong> \u0627\u0628\u062f\u0623 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u062a \u0642\u0628\u0644 \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0630\u0631\u0648\u0629 \u0628\u0648\u0642\u062a \u0643\u0627\u0641\u064d \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629:<\/strong> \u062c\u0631\u0651\u0628 \u0623\u0648\u0642\u0627\u062a\u064b\u0627 \u0648\u0623\u064a\u0627\u0645\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0644\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0642\u064a\u062a\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/li><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a:<\/strong> \u0642\u0645 \u0628\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0637\u0644\u0627\u062a \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u0641\u0631\u0635 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>3. \u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629<\/strong><\/p><p class=\"otl-paragraph\"><strong>\u0623. \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a. \u0631\u0627\u0642\u0628 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u062b\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0641\u062a\u062d \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627.<\/li><li class=\"otl-paragraph\"><strong>\u0636\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062d\u0627\u062c\u0629:<\/strong> \u0643\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629.<\/li><\/ul><p class=\"otl-paragraph\"><strong>\u0628. \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629<\/strong><\/p><ul><li class=\"otl-paragraph\"><strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/strong> \u0628\u0639\u062f \u0643\u0644 \u062d\u0645\u0644\u0629\u060c \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/li><li class=\"otl-paragraph\"><strong>\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0648\u062b\u064a\u0642\u0629:<\/strong> \u0627\u062d\u062a\u0641\u0638 \u0628\u0633\u062c\u0644\u0627\u062a \u0644\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u062a\u062d\u0633\u064a\u0646 \u0646\u0647\u062c\u0643 \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/li><\/ul><p class=\"otl-paragraph\">\u00a0<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Measuring Success: How to Calculate the ROI of Your Promotional Products \u00a0 Introduction Brief overview of the importance of promotional products in marketing strategies. Promotional products play a crucial role in marketing strategies by offering a tangible way for businesses to connect with their audience. These items, often customized with a company\u2019s logo or message, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-74135","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/posts\/74135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/comments?post=74135"}],"version-history":[{"count":0,"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/posts\/74135\/revisions"}],"wp:attachment":[{"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/media?parent=74135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/categories?post=74135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promotionalchina.com\/ar\/wp-json\/wp\/v2\/tags?post=74135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}